U.K. search agency Greenlight is opening a New York office, according to Revolution. The new American division, to be initially headed by firm CEO Warren Cowan, will focus on the online retail segment. Greenlight manages accounts for Hotels.com and Camelot....
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DM News reports that more and more direct mail list managers are dabbling with online lead generation, particularly in email marketing. List brokers and others in the industry have been wary of the new medium, as its has been somewhat...
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SearchEngineLowdown points out a BusinessWeek story showing that Google's international revenues are growing much faster than the domestic business. It now accounts for 35 percent of the revenues, up from 29 percent in the same quarter last year. That should...
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Jupiter Research reports that more than half of email marketers fail to check whether or not users are receiving their mass communications. Fully 54 percent report that they don't audit their emailings to diagnose delivery issues, except after a campaign...
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A MarketingProfs column explains the pitfalls of co-registration deals - where companies build their own email lists through other lists that offer incentives to get subscribers to opt into the marketer's email program. Of course, with this sort of deal,...
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Google reported another blow-out-the-estimates quarter, growing 28 percent over the previous quarter, a growth rate about one and a half times the size of Yahoo's. Compared to the year before, Google's profits rose by about seven times to $204 million...
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Google, which recently blew a large whole in affiliate revenues by nixing all but one affiliate program for each search term, started its own referral program, according to SearchEngineWatch, paying $20 for each new publisher signed up. Currently, the program...
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The online marketing conference market is hotting up, with a train wreck of a week in store for New York City's Advertising Week. MediaPost's new OMMA conference was already scheduled for the week, running over the toes of long-time player...
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Exploiting an increasingly popular tactic to extend the value (and perhaps justify the cost) of a Superbowl spot, Ford's Lincoln division will launch three web-only spots that will run in parallel with the big TV event, continuing the storyline, according...
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An interview with The New York Times's Martin Niesenholtz shows a deliberate ambivalence in pursuing both broad reach advertising and paid content revenue streams. Niesenholtz points to the cyclical nature of the ad markets and notes that having an alternative...
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For the first full measured week of 2005, the week ending January 9, online retail sales grew an auspicious 23 percent to $1.14 billion, according to comScore figures. That compares to a general retail rise reported by ShopperTrak of 12.5...
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Yahoo's Japan division, mostly owned by Softbank, released a new blogging engine for users stealing a March on Yahoo's flagship U.S. property. Yahoo's main portal has been on the cutting edge of providing good access via its portal to blog...
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