AuctionBytes reports that eBay is significantly raising its affiliate payments in hopes of getting more buyers onto its network of auctions. The move comes a few weeks after Google made it both more difficult and more expensive for affiliates to...
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The IAB named four new people to its board of directors, according to AdWeek. Ask Jeeves replaced Bill Daugherty with its Jim Diaz, and representatives from Terra Lycos, SportsLine.com and Autobytel were replaced with eBay's Gary Dillabough, Advertising.com's Scott Ferber...
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AdWeek reports that Match.com will launch a $25 million campaign designed to reposition the brand again, this time in response to inroad made by new competitor eHarmony.com. Hanft Unlimited, the agency responsible for the campaign, became Match.com's AOR this week...
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Kate Maddox interviewed people in tech firms who recently chose ad agencies, looking for what qualities they seek and appreciate after the account win. The biggest trend she perceived was an appreciation for technical skills that allowed complicated and time-sensitive...
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eMarketer published a mélange of statistics about paid search, showing the firms predictions that, after 2004's 51 percent growth, the industry segment will grow only 23 percent in 2005 and 18 percent in 2006. Also of interest are survey results...
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Reuters reports that Dan Brooks and Lee Ford, the "Dan and Lee" that took credit for the VW viral ad that involved a suicide bomber, signed sworn statements that they created the ad and had not intended to distribute it....
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In his farewell column for MediaPost, Nate Elliott writes in his Rich Media Insider that "there will never be a 'year of rich media,'" putting the much-ballyhooed creative forms into perspective. The $1.3 billion that Elliott's research firm attributes to...
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Microsoft indicated it will switch over its main search engine site to its own back-end system today from Yahoo's, also launching a major media campaign to promote its own search technology. MSN officials said it would be bigger than even...
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A survey of search engine users conducted from September to November 2004 found that seven out of eight respondents indicated they would pick Google if they had to choose just one search engine. The survey was conducted before MSN's new...
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Different studies are showing contradictory trends in the amount of spam received by email users, the latest being Postini's finding that spam represents between 75 and 80 percent of all mail. The New York Times today published a story that...
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Ford indicated that one in every 11 cars it sold came through web leads in 2004. The FordDirect division, which started only in 2000 with a few dealerships in Jersey, now extends over 3,900 Ford, Lincoln and Mercury dealers in...
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