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February 1st, 2005
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IAB Replaces Four BoardmembersThe IAB named four new people to its board of directors, according to AdWeek. Ask Jeeves replaced Bill...Match.com Bows $25 Million CampaignAdWeek reports that Match.com will launch a $25 million campaign designed to reposition the brand again, this time...Marketers Put High Priority on Agencies with Tech SkillsKate Maddox interviewed people in tech firms who recently chose ad agencies, looking for what qualities they seek...Paid Search Growth to Slow RapidlyeMarketer published a mélange of statistics about paid search, showing the firms predictions that, after 2004's 51 percent...VW Ad Makers Swear Ad Wasn't for DistributionReuters reports that Dan Brooks and Lee Ford, the "Dan and Lee" that took credit for the VW...Elliott: 'Year of Rich Media' Never to ComeIn his farewell column for MediaPost, Nate Elliott writes in his Rich Media Insider that "there will never...MSN to Launch New Search with Major MediaMicrosoft indicated it will switch over its main search engine site to its own back-end system today from...Google Dominates in 'One Engine' PreferenceA survey of search engine users conducted from September to November 2004 found that seven out of eight...Spam Rise or Fall Depends on Your DefinitionDifferent studies are showing contradictory trends in the amount of spam received by email users, the latest being...Ford: 1 in 11 Cars Sold through Web LeadsFord indicated that one in every 11 cars it sold came through web leads in 2004. The FordDirect... |