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February 2005
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IAB Replaces Four BoardmembersThe IAB named four new people to its board of directors, according to AdWeek. Ask Jeeves replaced Bill...Match.com Bows $25 Million CampaignAdWeek reports that Match.com will launch a $25 million campaign designed to reposition the brand again, this time...Marketers Put High Priority on Agencies with Tech SkillsKate Maddox interviewed people in tech firms who recently chose ad agencies, looking for what qualities they seek...Paid Search Growth to Slow RapidlyeMarketer published a mélange of statistics about paid search, showing the firms predictions that, after 2004's 51 percent...VW Ad Makers Swear Ad Wasn't for DistributionReuters reports that Dan Brooks and Lee Ford, the "Dan and Lee" that took credit for the VW...Elliott: 'Year of Rich Media' Never to ComeIn his farewell column for MediaPost, Nate Elliott writes in his Rich Media Insider that "there will never...MSN to Launch New Search with Major MediaMicrosoft indicated it will switch over its main search engine site to its own back-end system today from...Google Dominates in 'One Engine' PreferenceA survey of search engine users conducted from September to November 2004 found that seven out of eight...Spam Rise or Fall Depends on Your DefinitionDifferent studies are showing contradictory trends in the amount of spam received by email users, the latest being...Ford: 1 in 11 Cars Sold through Web LeadsFord indicated that one in every 11 cars it sold came through web leads in 2004. The FordDirect...U.K. SEM Firm Comes to New WorldU.K. search agency Greenlight is opening a New York office, according to Revolution. The new American division, to...DM'ers Warily Test Email Marketing WatersDM News reports that more and more direct mail list managers are dabbling with online lead generation, particularly...Google Global Revs Increase FastestSearchEngineLowdown points out a BusinessWeek story showing that Google's international revenues are growing much faster than the domestic...Most Fail to Maximize Email DeliveryJupiter Research reports that more than half of email marketers fail to check whether or not users are...IOs Engineered to Avoid Co-Reg BugaboosA MarketingProfs column explains the pitfalls of co-registration deals - where companies build their own email lists through...Google Sees 29 Percent Growth over Last QuarterGoogle reported another blow-out-the-estimates quarter, growing 28 percent over the previous quarter, a growth rate about one and...Google, Ironically, Starts Affiliate ProgramGoogle, which recently blew a large whole in affiliate revenues by nixing all but one affiliate program for...Third Major Net Ad Conference Slotted for Same WeekThe online marketing conference market is hotting up, with a train wreck of a week in store for...Lincoln Looks for Viral Harmonic with Superbowl SpotExploiting an increasingly popular tactic to extend the value (and perhaps justify the cost) of a Superbowl spot,...NYT: Our Free vs. Paid Strategy is DeliberateAn interview with The New York Times's Martin Niesenholtz shows a deliberate ambivalence in pursuing both broad reach...2005 Sees Good Net Retail GrowthFor the first full measured week of 2005, the week ending January 9, online retail sales grew an...Yahoo Japan Provides Blogging, not Just BlogsYahoo's Japan division, mostly owned by Softbank, released a new blogging engine for users stealing a March on...Burst CEO Interviewed on Anti-Spyware CampaigniMedia interviewed Burst's Jarvis Coffin on his firm's PSA campaign to help viewers and publishers deal with spyware....Ad Groups Object to FCC's Limits on Web Addresses in Kids AdsThree major advertising trade groups asked regulators to reconsider limits the Federal Communications Commission put in place on...Amazon Offers Free Shipping Memberships in Bid for LoyaltyIn yet another innovative move by Amazon.com in the shipping arena, the e-commerce giant will offer an annual...Yahoo Launches Contextual SearchYahoo launched a new search tool that allows users to narrow searches based on the content they happen...MSN Search Engine Reviewed with Mixed MarksSearchEngineLowdown points to a USAToday review of the new MSN search engine, which gives it good marks for...TNS: Adspend to Grow 5.1 Percent, 11 Percent on WebTNS Media Intelligence/CMR predicted that the coming year will see a 5.1 percent increase in ad billings across...Spyware Declines, May Have PeakedEarthlink said that scans of its users' computers revealed many "spyware" installations, according to AdWeek, but this third...Spy Act Threat to Be Neutralized with Cookie ExceptionThe committee shepherding the much-feared Spy Act bill, which would have thrown out the tracking cookie baby with...Fathom: Keyword Prices Fall After DecemberA longitudinal keyword price tracking study by Fathom Online showed a three percent fall in the costs per...PPC Network Gives Advertisers Category ChoicesIn what might be part of a trend toward secondary pay-per-click networks looking to compete based on better...IAB to Boost Lobbying EffortsClickZ reports that the Interactive Advertising Bureau will create a policy and lobbying arm to address issues such...Penn Media Converts E-zines to BlogsPenn Media recharacterized its 50 e-zine publications as blogs in hopes of attracting more advertising. Contracting with Pheedo...eMarketer: Wireless to Rise, Fall, Even OutA new eMarketer report on wireless marketing paints three potential scenarios, the most optimistic of them showing mobile...DoubleClick: Executive Golden Parachutes Reflected in Q1's ForecastsIn a very unusual note for an earnings outlook, DoubleClick - in the midst of reporting decent revenues...comScore Buys Still Another Survey FirmClickZ reports that comScore acquired still another survey company, this one a large Canadian firm, SurveySite. The Toronto-based...Everyone Now an Online Marketer, Even Superbowl AdvertisersTaking one in every 25 marketing dollars might not have been enough to grant the internet "mainstream" status,...Ogilvy Staffs Digital Innovation GroupOgilvyInteractive launched a small internal group called the Digital Innovation Group that will deal with emerging interactive technologies...Online Adspend Pegged to Hit 7.4 Percent in 2009Merrill Lynch estimates that online ads will account for 4.6 percent of adspend in 2005, up from 3.7...Internet Ads to Eat More Marketing ShareeMarketer collected a bevy of statistics showing the general picture of online adspend growth. It predicts 4.2 percent...Spam Absent from DMA Ethics ReferralsThe Direct Marketing Association's ethics committee forwarded four internally-policed cases to government authorities, according to DM News. The...Amazon Growth Big, SlowingAmazon.com reported financial results showing 26 percent sales growth in 2004 when taking into account currency adjustments, a...Ohio Toughens Spam PenaltiesOhio enacted a new anti-spam law that makes illegal a wide variety of activities common among spammer, including...Analyst: Search Marketing Will Exceed $23 Billion in 2010SearchEngineLowdown points to a breakdown of Piper Jaffray analyst figures showing the search engine marketing field growing to...Hitwise Shows Evidence of Viral EffectHitwise reports that its monitoring of a Tide an ad-supported viral campaign - where visitors to a special...Mamma.com Intros Click Auction ModelMamma.com announced it added a new auction function to the flat rate pay-per-click media sales offered by the...Ask Jeeves to Buy BloglinesSearch engine Ask Jeeves will announce today or tomorrow that it acquired blog aggregation service Bloglines, according to...States Persist on Net Sales Taxes, This Time a Voluntary SortRecognizing they don't have the right to tax interstate commerce, 40 states are trying a different angle; they're... |