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January 2005
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EA and ESPN in Mutual Promotion DealElectronic Arts signed a deal with ESPN to be the exclusive provider of ESPN-branded sports games, according to...Cable, Broadcaster Lobbyists Fight for Digital Video TurfBroadcasters and cable companies are at one anothers' throats in a battle to determine whether cable firms must...Ford's Viral Firm Found Behind Too-Hot VW SpotLikened to the Ford SportKa controversy, where Ford executives appear to have created (then disavowed) viral ads that...HighBeam Research to Give Fee HolidayHighBeam Research, a firm that normally charges $20 per month to access its research materials, announced it would...China Net Growth SlowsPoynter Online notes that China's most recent internet growth figures, while still impressive, slowed radically over the last...Third of Online Shoppers Buy at StoreFry's and comScore got together to study online-to-offline shopping behavior, finding that a third of customers shop online...Internet, Email Use Lower for Some Due to Spyware, SpamOsterman Research said that a recent study showed that almost half of computer users have reduced their email...VW Viral Ad Maker Interviewed, Perhaps to Be SuedAdAge reports that Lee and Dan, the admitted makers of the controversial faux VW ad won't return its...AMD Dumps McCann on News it Covets IntelAdAge reports that McCann Erickson's efforts to chase the Intel account review have led to its loss of...GM Teaser Campaign Foiled by Inept CodingAdrants reports that a nation-wide and very expensive serial outdoor teaser campaign may have been unraveled by the...RSS Management Exec InterviewedJason Dowdell interviewed SimpleFeed CEO Mark Carlson, asking questions to explore the weaknesses of current RSS marketing technologies...New Twist in Google Trademark Fracas: Keyword Suggestions Make Google LiableA French court - seldom an auspicious beginning to a story involving Google - ruled against Google in...AOL Using Parents to Rate Content for KidsAOL put into the hands of parents a new tool that lets them rate content appropriateness for children,...Online Media Less Influential for Many Purchase DecisionseMarketer reports that BIGresearch found that online media aren't as influential as some non-digital media. A survey of...Firefox Share Up 22 Percent Largely at IE's ExpenseThe marketshare of the Firefox browser went up 22 percent between the beginning of last month and the...Ad Network Offers Residuals to Publishers to Reduce Cannibalization RiskadMarketplace, a contextual ad network, announced it devised a system geared to answering the fears of publishers in...Website Botches Huge Catalog DM CampaignThe story behind Eziba.com's rapid, and apparently temporary demise came out in the New York Times today, revealing...Study: Manufacturers to Catch Up with Online SpendingManufacturers will start catching up in terms of the proportion of their marketing efforts dedicated to online media,...Viewers Confuse Ads, Search ResultsA new Pew study showed that average people sometimes confuse search results and the paid ads that appear...Google About to Open Up Targeting Controls to AdvertisersSilicon Valley Watcher reported that Google is about to release to advertisers a great deal of control over...Fickle Friendster Biz QuestionedThe New York Times reviewed the business situation of social network firm Friendster, breaking out of the where-is-the-revenue-stream...GM Confirms Teaser Campaign Thunder StolenUpdate: GM confirmed that a few visitors to its teaser campaign's website did indeed "crack the code" by...Venerable Firm AdWare Abandons Name Tainted by OthersAs expected, ValueClick's massive agency-side ad trafficking software firm AdWare Systems will change its name, skittering away from...Tougher Spam Penalties Pushed in GeorgiaAnti-spam measures make for good politics, and an increasing number of states are adding to the list of...Web-to-Store Purchasers Report More ActivityInternet Retailer reports that a shopLocal.com study showed that 70 percent of people who find items online only...Aegis Buys Creative ShopAegis Group announced it will dip into the creative market by purchasing De-construct, a British boutique, according to...Quigo PPC System to Give Publishers More ControlQuigo launched a new, private-label version of its pay-per-click network geared to AdSonar business-to-business ad network system, according...Google Launches Awaited TV Search IndexGoogle's use of closed caption text on video feeds to index TV content should see first light later...Search Budgets Butting Up Against Mainline MarketingFredrick Marckini summed up a lengthy discussion on integrating search marketing with mainline marketing in SearchEngineWatch today, drawing...DMA May Nix Remaining Independence of AIMThe Direct Marketing Association, which has had a love-fear relationship with its interactive constituency, suggested that its troubled...iTunes Sells Quarter Billionth Online SongInternet Retailer notes that Apple Computer's iTunes store marked the 250 millionth song sold. Interestingly, the iTunes store...TV Industry Reduces Rate of Content CreationMediaWeek reports that NATPE, once a must-attend conference for the most senior ad executives, where broadcasters give glimpses...Google Hires Firefox Lead, Google Browser Rumors ReigniteDespite earlier denials by board members and its CEO, among others, Google continues to generate signals that it...Mattel Eschews TV for Advergaming CampaignToymaker Mattel said it would market its new line of BattleX toys on the back of a major...Google Search Share Edges UpGoogle's share of searches rose further, according to DM News, covering statistics released by OneStat.com. The Amsterdam-based web...AD:TECH Sold to Trade Show GroupDMG World Media said that it just bought AD:TECH, the stalwart of the online marketing trade show circuit...Ad Inventory Shortage May Again Distend MarketThe New York Times reports that news sites are facing inventory shortages, partly explaining why some sites -...Huge U.S. B-to-B Publishers Test Merger in FranceBtoB online reports that business publishers VNU, the makers of industry titles such as AdWeek and MediaWeek, and...Crispin Porter Mocked GentlyAdrants points to a new spoof site mocking Crispin Porter's super cool agency website. The hot creative boutique,...Kanoodle's President Becomes CEOAdWeek's new online reporter Brian Morrissey reports that the man who once ran About's Sprinks division will now...Online Retail off to Slow Start in '05Online retail sales growth got off to a slow start in 2005, managing a relatively anemic nine percent...Online Ads May Account for All of NYT's Added RevenueThe New York Times saw online ad revenues increase by about a third, although it failed to break...Digitas Adopts Poison Pill Takeover DefenseDigitas today adopted a "shareholder rights" plan that, if upheld in court, would make it more difficult for...Bud Boob Spot Canned, Birth of a 'Viral'Almost certain to become a post-game viral spot, Budweiser pulled a humorous commercial that pretended to be a...Internet Revenues Up 44 Percent at Knight RidderAP reports that Knight Ridder's earnings grew eight percent last quarter on a $8.2 million growth in profits....ESPN Makes Sales Staff Cross-MediaMaking the jump to media integration, ESPN ABC Sports will break down its sales structure from a media-specific...AOL Nixes NewsgroupsAOL announced it will stop providing support for access to internet newsgroups, the original internet forum format. AOL...Marketing 'Reality Show' Launches OnlineCreative outsourcing firm Aquent launched an online "reality show," pitting five designers against one another to create campaigns...Pepsi Digital Tunes Promo Again FlawedPepsi and Apple's iTunes Store are again trying to give away songs with larger bottles of flavored sugar... |