|
|
|
Home »
Archives »
January 31st, 2005
« Previous Entries ·
Gawker Employs Anchor Advertiser Strategy in Blog LaunchesSony entered into agreement with Gawker Media to sponsor a new blog on software, according to Adrants. Gawker...France Launches Online Effort to Attract BusinessMaking lemonade out of lemons, France launched an online campaign, supported by print to attract foreign investors. Limit...Big Search Firms Have Personalization Tech, Worry about Market AcceptanceAt a Harvard symposium on search development, the big players agreed that personalization was the key to increasing...Google Deposed by Apple's #1 BrandShowing the "What have you done for me lately?" stance of most marketing executives, a Brandchannel survey shows...Craig's List Takes on WorldPoynter Online points out that online classifieds giant Craig's List expanded into a total of 92 cities, including...Trump Plug Nets BK Big Traffic GainsA paid placement, folded into the "plot" of an Apprentice TV episode, severely juiced Burger King's web traffic,...Women More Apt to Buy Travel OnlineA Burst online survey found that women are more likely to make purchases at online travel sites, where...ID Fraud Mostly from Offline MethodsA Better Business Bureau study, reported by Internet Retailer, found that the vast majority of identity thefts happen...Do-Not-Call Registry Unprofitable, EffectiveIn news that both bolstered and weakened the perceived efficacy of the Do-Not-Call Registry, the General Accountability Office...FTC to (Finally) Use Anti-Spam Laws Against Spam, Not FraudWhile the Federal Trade Commission to date has focused exclusively on fraud schemes in its anti-spam enforcement efforts,...DoubleClick Adds DMA TargetingUsing Digital Envoy's technology, DoubleClick announced it will offer targeting of online ads against the Designated Market Areas... |