Did-It.com's Kevin Lee writes in ClickZ that, in the weeks since Google announced it would severely limit the paid placements of companies pushing affiliate programs, they've reacted in quite a manner of ways, sometimes even exacerbating Google's original problem: too...
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Sony entered into agreement with Gawker Media to sponsor a new blog on software, according to Adrants. Gawker has been releasing new blogs - it already runs sites like Gizmodo, Gawker and Wonkette - upon the securing of an anchor...
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Making lemonade out of lemons, France launched an online campaign, supported by print to attract foreign investors. Limit your workforce to 32 hours a week? "2nd worldwide in terms of hourly productivity." Stifle private commerce by actively encouraging French-owned corporate...
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At a Harvard symposium on search development, the big players agreed that personalization was the key to increasing search relevance and importance to audiences. But the search engine leaders are nervous. They all believe the technology to deliver it is...
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Showing the "What have you done for me lately?" stance of most marketing executives, a Brandchannel survey shows that Apple ousted Google as the world's top influential brand. The survey results, perhaps most notable generally for the introduction of Al...
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Poynter Online points out that online classifieds giant Craig's List expanded into a total of 92 cities, including new urban territories Brisbane, Brussels, Berlin and Des Moines (no, seriously)....
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A paid placement, folded into the "plot" of an Apprentice TV episode, severely juiced Burger King's web traffic, sending more than a quarter million people to BK.com in the week after the episode aired on January 20. Oily business despot...
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A Burst online survey found that women are more likely to make purchases at online travel sites, where men are more likely than women to use the sites for price comparisons. Women also paid more, especially for car rentals and...
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A Better Business Bureau study, reported by Internet Retailer, found that the vast majority of identity thefts happen via offline methods. The top five methods, all offline ones, included stolen wallets and checkbooks, corrupt employees and stolen mail, among others....
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In news that both bolstered and weakened the perceived efficacy of the Do-Not-Call Registry, the General Accountability Office reported that the DNC Registry took in only about a third of the revenues required to pay for its own operation. The...
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While the Federal Trade Commission to date has focused exclusively on fraud schemes in its anti-spam enforcement efforts, with an occasional dabbling with pornography, that might be about to change. Recipients of spam consider the junk email more of a...
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Using Digital Envoy's technology, DoubleClick announced it will offer targeting of online ads against the Designated Market Areas (DMAs) that Nielsen uses to divvy up TV markets. It also announced it will offer bandwidth targeting, enabling advertisers to send rich...
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