ClickTracks, makers of search engine marketing and optimization software, launched a new tracking product bracketed by its low-end and high-end offerings. Designed for search specialists and consultants, ClickTracks Optimizer features reports on search engine robot visits, email marketing integration...
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Embattled search engine LookSmart reported earnings in line with expectations ($0.01 loss per share) but lowered its revenue outlook precipitously, down to about $13 million for the next quarter compared to analysts expectations of about $18 million. The company is...
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24/7 Real Media teamed with I/Pro to launch a behavioral marketing audit. I/Pro will offer to its website clients the ability to use 24/7 Real Media's Insight XE analytics product to determine behavioral audience characteristics. In addition to providing third...
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AdWeek reports that Digitas's CEO said that its recent adoption of a poison pill measure, complete with golden parachutes for its executives, was not in response to any recent approaches by would-be buyers. While reporting slightly lower profits on slightly...
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iVillage redesigned its site, giving online video advertising much more prominence, according to AdWeek. Each page now has a video offering, most via the firm's recent $17 million acquisition of Healthology. Each video allows for an initial 15-second ad....
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A Borrell study predicts local online advertising will rise 46 percent this year, more than twice the rate at which general online advertising will increase, according to a PaidContent review. It predicts local online ads will hit $3.9 billion, including...
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Eric Ward reviewed the "Web's Biggest" search engine, a wiki project that allows searchers to actually modify results for future searchers. It appears to use the whois database to locate sites other search engines fail to include, although SearchEngineLowdown points...
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AlmondNet launched a new program that detects when people have made a search, and what they have searched on, in order to capture their future impressions on non-search websites, helping advertisers send them ads targeted toward those search query topics....
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In an effort to boost the industry's use of internet advertising, political ad firm MSHC Partners released research showing how much its $3 million in online advertising billings during the presidential campaign helped the Kerry campaign. MSHC bought more than...
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Microsoft reported that its MSN division threw $130 million in profits on revenues of $588 million, but officials warned of leaner times to come. Despite a 17 percent rise in advertising income and predictions of continued growth for MSN advertising,...
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Google launched its expected new API - the back-end interface customers can use to monitor and control Google's own systems in regard to their own campaigns. SearchEngineLowdown gives a review of the API's abilities and deliberate limitations. Users can request...
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Jupiter reports that email marketers tend to be poor at capturing key performance statistics that would allow them to optimize campaign efficiencies, according to an Internet Retailer account. Only 40 percent of marketers regularly test email effectiveness, and most fail...
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