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January 28th, 2005
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LookSmart Sets Low Expectations for Next QuarterEmbattled search engine LookSmart reported earnings in line with expectations ($0.01 loss per share) but lowered its revenue...I/Pro Bows Behavioral Audit24/7 Real Media teamed with I/Pro to launch a behavioral marketing audit. I/Pro will offer to its website...Digitas Poison Pill Not an OmenAdWeek reports that Digitas's CEO said that its recent adoption of a poison pill measure, complete with golden...iVillage Pushes Video AdsiVillage redesigned its site, giving online video advertising much more prominence, according to AdWeek. Each page now has...Local Net Ads to Rise QuicklyA Borrell study predicts local online advertising will rise 46 percent this year, more than twice the rate...'Web's Biggest' Search Engine a Wiki ProjectEric Ward reviewed the "Web's Biggest" search engine, a wiki project that allows searchers to actually modify results...'Post-Search' Targeting Network LaunchedAlmondNet launched a new program that detects when people have made a search, and what they have searched...Details Come Out on Kerry Online Ad CampaignIn an effort to boost the industry's use of internet advertising, political ad firm MSHC Partners released research...MSN Ad Sales Great, But Sees Coming 'AOL' EffectMicrosoft reported that its MSN division threw $130 million in profits on revenues of $588 million, but officials...Google API DebutsGoogle launched its expected new API - the back-end interface customers can use to monitor and control Google's...Email Marketers Short Shrift Testing, SegmentingJupiter reports that email marketers tend to be poor at capturing key performance statistics that would allow them... |