Aegis Group announced it will dip into the creative market by purchasing De-construct, a British boutique, according to MediaPost....
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Quigo launched a new, private-label version of its pay-per-click network geared to AdSonar business-to-business ad network system, according to ReveNews. The move allows publishers to control pricing and the types of advertising that appear. Quigo CEO Mike Yavonditte said the...
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Google's use of closed caption text on video feeds to index TV content should see first light later today, according to the AP. Google's feeds include content from ABC, PBS, Fox News and C-Span. Interestingly absent are CBS and NBC....
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Fredrick Marckini summed up a lengthy discussion on integrating search marketing with mainline marketing in SearchEngineWatch today, drawing parallels and conclusions that will sound familiar to people who dealt with the same issue in the growth days of direct marketing...
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The Direct Marketing Association, which has had a love-fear relationship with its interactive constituency, suggested that its troubled Association for Interactive Marketing division may be folded back into the larger organization, populated mostly by postal marketers and telemarketers, according to...
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Internet Retailer notes that Apple Computer's iTunes store marked the 250 millionth song sold. Interestingly, the iTunes store is not a web sales mechanism. It instead employs its own proprietary browser-like internet program to navigate through Apple's selections and is...
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MediaWeek reports that NATPE, once a must-attend conference for the most senior ad executives, where broadcasters give glimpses of upcoming TV content, will set a record this week for the lowest number of strips of first-run content. The TV producers...
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Despite earlier denials by board members and its CEO, among others, Google continues to generate signals that it is looking to create a browser to compete with Microsoft's Internet Explorer, the most recent being the hiring of the lead programmer...
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Toymaker Mattel said it would market its new line of BattleX toys on the back of a major online game advertising campaign, along with an online video effort, according to MediaPost. The BattleX toys, new to stores in January, are...
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Google's share of searches rose further, according to DM News, covering statistics released by OneStat.com. The Amsterdam-based web analytics firm said Google's share rose to 57.2 percent from 56.4 percent. Yahoo's share remained steady at 21.3 percent, with Microsoft and...
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DMG World Media said that it just bought AD:TECH, the stalwart of the online marketing trade show circuit since 1996. JD Events sold the trade show - next to appear in San Francisco in late April - with the help...
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The New York Times reports that news sites are facing inventory shortages, partly explaining why some sites - particularly in the financial news category - have been sold recently for quite high prices. This may lead to higher CPMs for...
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