Broadcasters and cable companies are at one anothers' throats in a battle to determine whether cable firms must carry broadcaster signals once they move to digital transmission. The lobbying battle may well extend to the provision of video services by...
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Likened to the Ford SportKa controversy, where Ford executives appear to have created (then disavowed) viral ads that included cruelty and violence, a new Volkswagen viral ad seems to be going through a similar process. The ad, in which a...
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HighBeam Research, a firm that normally charges $20 per month to access its research materials, announced it would introduce a fee holiday from January 24 through January 28, much like The Wall Street Journal announced it would do recently as...
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Poynter Online notes that China's most recent internet growth figures, while still impressive, slowed radically over the last year. After a period of year-on-year doubling of internet usage, China's web population grew by only 18 percent in 2004, to 94...
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Fry's and comScore got together to study online-to-offline shopping behavior, finding that a third of customers shop online only to go to a bricks and mortar store for purchase, according to Internet Retailer. Interestingly almost all shoppers expect the site...
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Osterman Research said that a recent study showed that almost half of computer users have reduced their email and internet use in the last year due to spam, spyware and other intrusive annoyances, according to ClickZ. More than four out...
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AdAge reports that Lee and Dan, the admitted makers of the controversial faux VW ad won't return its phone calls, but ad blog Adland published a tongue-in-cheek interview with "Dan" this evening in which he declined to say who funded...
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AdAge reports that McCann Erickson's efforts to chase the Intel account review have led to its loss of the AMD account. AMD is the sole competitor against Intel as a major supplier of chips for Windows-based computers. It says it...
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Adrants reports that a nation-wide and very expensive serial outdoor teaser campaign may have been unraveled by the inadvertent inclusion of the punch line in interactive elements of the campaign. The outdoor billboard campaign features a single word revealed each...
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Jason Dowdell interviewed SimpleFeed CEO Mark Carlson, asking questions to explore the weaknesses of current RSS marketing technologies in what is at times a technical conversation. Carlson's new syndication management software seems to answer some of the issues....
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A French court - seldom an auspicious beginning to a story involving Google - ruled against Google in a December trademark decision published early this week. The U.S. coverage notes that Google was accused of trademark infringement because competitors of...
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AOL put into the hands of parents a new tool that lets them rate content appropriateness for children, according to CNET. The Family Friendly programming guide is starting off in AOL's Moviefone and CityGuide areas, and is to be rolled...
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