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January 21st, 2005
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Ford's Viral Firm Found Behind Too-Hot VW SpotLikened to the Ford SportKa controversy, where Ford executives appear to have created (then disavowed) viral ads that...HighBeam Research to Give Fee HolidayHighBeam Research, a firm that normally charges $20 per month to access its research materials, announced it would...China Net Growth SlowsPoynter Online notes that China's most recent internet growth figures, while still impressive, slowed radically over the last...Third of Online Shoppers Buy at StoreFry's and comScore got together to study online-to-offline shopping behavior, finding that a third of customers shop online...Internet, Email Use Lower for Some Due to Spyware, SpamOsterman Research said that a recent study showed that almost half of computer users have reduced their email...VW Viral Ad Maker Interviewed, Perhaps to Be SuedAdAge reports that Lee and Dan, the admitted makers of the controversial faux VW ad won't return its...AMD Dumps McCann on News it Covets IntelAdAge reports that McCann Erickson's efforts to chase the Intel account review have led to its loss of...GM Teaser Campaign Foiled by Inept CodingAdrants reports that a nation-wide and very expensive serial outdoor teaser campaign may have been unraveled by the...RSS Management Exec InterviewedJason Dowdell interviewed SimpleFeed CEO Mark Carlson, asking questions to explore the weaknesses of current RSS marketing technologies...New Twist in Google Trademark Fracas: Keyword Suggestions Make Google LiableA French court - seldom an auspicious beginning to a story involving Google - ruled against Google in...AOL Using Parents to Rate Content for KidsAOL put into the hands of parents a new tool that lets them rate content appropriateness for children,... |