eXact Advertising announced it acquired Rawhide Search Solutions, adding several lines of search marketing to its direct response media network. [MarketingVOX earlier this morning incorrectly reported this firm as being eXactTarget, a different company altogether.] eXact Advertising took $15 million...
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Court TV told MarketingVOX its traffic reached 1.2 billion pageviews in 2004. That represents a 24 percent increase over the previous year. Both courttv.com and thesmokinggun.com received about half a billion pageviews each. Court TV uses Omniture to measure its...
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Gamevertising outfit Massive told ClickZ it raised $10 million to support its product development and office expansion efforts. The firm will open a London office in the middle of this year. At the end of the year, it plans to...
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DM News reports that a new Packaged Facts study found a very large correlation between people's wealth and their likelihood to use the Internet. 42 percent of affluent individuals polled last spring said they used the net as their primary...
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Four major industry trade groups are gathering together to discuss the recently re-introduced HR 29 "Bono Bill" that would limit not only spyware, but also all sorts of web tracking commonly used to determine advertising reach, efficiency, results and to...
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AOL will release a new set of search features today in a limited release, according to BetaNews [via PaidContent.org]. Most notably, the BetaNews report broke the news that AOL will be releasing a desktop search application powered by existing player...
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Garrett French reports in SearchEngineLowdown that both Microsoft and Yahoo told Google they would join it in recognizing a "no follow" tag that would allow sites to mark off comments as material search engines should ignore - thus denying any...
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aQuantive-owned agencies, now folded into the brand Avenue A/Razorfish, claimed $312 million in online ad billings for 2004, according to a MediaPost report. A company official said the firm would see about 25 percent growth in the coming year, topping...
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ClickZ reports on efforts in the magazine industry to "gussy up" their publication websites with an eye for attracting online ad dollars. The moves come just as research firms are predicting that online ads will exceed the revenues coming from...
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Electronic Arts signed a deal with ESPN to be the exclusive provider of ESPN-branded sports games, according to AdAge. The deal calls for ESPN to promote the games, and in return get promotion within the games. While terms remain confidential,...
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