Prominent online media buyer Tom Hespos called for a more transparent process to be developed in handling "blind" buys, where companies buy large tracts of media placed among unknown sites by aggregating networks. The practice, which tends to win significantly...
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The E-Tailing group published a review of 100 major e-commerce sites, finding 10 of them meeting all of their desired criteria, according to Internet Retailer. Having toll-free phone support, search, quick email responses, fast shipping and six or fewer clicks...
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Prominent PR blogger Steve Rubel writes that marketers should approach relevant bloggers and offer endorsement deals, writing contracts and other sorts of relationships to take advantage of their inherent relevance and credibility. "Many bloggers feel a higher holy calling to...
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A British online trade group reported that 2003 holiday sales were up 20 percent, according to Internet Retailer. Brits spent more than £3 billion, according to the Interactive Media in Retail Group (IMRG), outshining the paltry 2.5 percent growth rate...
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AdWeek reports online travel e-commerce site Orbitz is going behind the back of its agency of record, Young & Rubicam to ask BBDO to pitch ideas on a new project. When asked about it, Orbitz release a statement that says...
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Eyeblaster, the rich media company that conducted a marketing departmentectomy last year, hired or promoted three people to help flesh out its sales and marketing organization, according to ClickZ. Doug McFarland, a new board member since November, was named general...
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A Return Path survey found that almost everyone felt they received much more email during the holiday season, with about half of people saying they were annoyed by it. About two thirds of unwanted emails were simply deleted, according to...
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New Nielsen/NetRatings figures show that telecom advertisers and financial firms were the biggest drivers in last month's large online advertising growth. Telecom share grew six percent among all advertisers, with SBC Communications leading the charge with about a third of...
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CNET reports that the rumors are true that Google is about to announce a new tag publishers can use to thwart comment spam. The "no follow" tag will allow publishers to demarcate which links on their sites are not their...
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JibJab took advantage of both its new relationship with Yahoo and the publicity around yesterday's sparkling Yahoo financial announcements to launch its latest Flash animation "Second Term!". Its animations have moved from relatively obscure viral efforts to planned and published...
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While the many industry watchers in the financial realm likely overstate the applicability that trends in Yahoo's financial results necessarily apply to other internet firms, Yahoo's results turned out to be too good to ignore. The portal company reported sales...
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DoubleClick announced this morning that it signed up Friendster as a "high volume" ad client. the 13-million-member Friendster, one of the first online "social network" communities, has been turning about for a revenue model for a few years, and appears...
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