Google Rumored to Devolop Comment Spam Killer

Steve Rubel's Micro Persuasion gives the scoop on rumors that Google is developing a new sort of tag that will allow blogs to fence off comments, thus reducing the economic incentive for comment spamming. The site links to reported examples... continue reading »

New Sites Need Patience with Google Listings

SearchEngineGuide's Scottie Claiborne lays out some advice, mixed with a little speculation, as to why new sites tend to do poorly in Google results. The trend may be evidence of the combination of two relatively new factors in Google's ranking... continue reading »

Advertising.com to Employ UnsubCentral's Can-Spam Compliance Technology

UnsubCentral, an email suppression list manager that helps firms comply with Can-Spam legislation and abide by subscriber preferences, announced AOL-owned Advertising.com will incorporate its services into its own products. UnsubCentral securely manages lists between advertisers and third party mailers, a... continue reading »

Domain Names Vulnerable to Hijacking

A New York Times piece covers the domain name hijacking of a prominent New York ISP, showing how easy it remains to steal a brand's internet address. Domain napping became even easier in November, when ICANN, the governing body for... continue reading »

i-Frontier Brand Retired in Favor of Avenue A/Razorfish

Philadelphia lost its biggest claim on the internet media industry this week when Brad Aronson's i-Frontier officially merged with its parent Avenue A/Razorfish, retiring the city's biggest online agency brand name. Mutual parent company aQuantive acquired i-Frontier two years ago.... continue reading »

Huge RSS Study Released

European e-marketer Rok Hrastnik spent the last year or two researching an exhaustive review of syndication technology on the web, finally releasing to Marketingstudies.net a 550-page definitive ebook on RSS and the marketing uses of syndication. The advance copy sent... continue reading »

Diller: IAC Is No Portal

IAC's Barry Diller joins a long line of internet executives making assurances that they do not intend to emulate the most unpopular business strategy of the moment: portals. Diller told Reuters that his conglomerate of sometimes disparate internet brands, such... continue reading »

Responsys Staffs up Marketing Department at Competitors' Expense

ClickZ reports that email services firm Responsys staffed up its marketing department with a series of hires from its competition. The firm appointed Scott Olrich, formerly with Topica, as CMO, replacing and expanding the position opened up by marketing VP... continue reading »

Rich Media May Get its Day in Sun in 2005

eMarketer predicts that 2005 will be the "year of rich media." It also says that - unlike years 1999, 2000, 2001, 2002, 2003 and 2004, which were all named the year of rich media by various parties, but turned out... continue reading »

Media Buyers Expect Spending Increases in 2005, Except for TV

MediaPost reports that a poll of a media buying sub-group of its audience shows almost unalloyed optimism about upcoming media spending, particularly in the online media. A full 94 percent report that they expect media spending to increase or stay... continue reading »

WhenU Moves to Grow its Own Sales Force

In its ongoing attempt to transform itself to a less controversial online ad company, adware firm WhenU brought in its outside sales force teams under its own roof so that it can better control the media sales process and WhenU's... continue reading »

New Agency Opens Creative to India Outsourcing

In what should be a nightmare for many coffee-swilling, depressive, creative-blocked, sardonic creatives that lurk in the plusher offices of ad agencies, this week a group of former big agency executives will launch a new boutique that will outsource work... continue reading »