Roomba Case Study Argues for Search Term Targeting

AdAge compiled a brief case study of automated vacuum brand Roomba using paid search marketing, along with an integrated marketing campaign that included broadcast media, to vastly improve its direct sales. Where its first forays into search proved unsuccessful, a... continue reading »

'Broadband' Connections Average Anemic 2.1 Mbps

American downstream broadband connections average about 2.1 Mbps, about 20 times the speed of a typical dial-up connection, according to Jupiter figures mentioned in a PaidContent piece. Cable connections average 2.7 Mbps, and DSL connections average 1.2 Mbps. That difference... continue reading »

Two Firms Added to Mobile Messaging Fray

Two more ad companies announced they'll be joining the mobile short text messaging market. Interchange launched an SMS Local wireless search beta. Lake Group Media said it partnered with SMS Media Group to great an opt-in network of mobile subscribers... continue reading »

Kapor: Firefox Could Succeed Only Outside AOL

Something in the structure, culture, or perhaps even the water, of AOL prevented the Mozilla browser efforts from coming to fruition, according to a new interview with Mozilla Foundation board chief Mitch Kapor. It was only after it was wrested... continue reading »

Youth Adopt Broadband, Reduce TV, but Watch Both at Same Time

eMarketer reports that a recent Bolt survey shows rapid adoption of broadband connections among its youth readers. 70 percent of 15 to 20 year-olds polled used broadband connections, up 11 percent from 2004's third quarter. Two thirds of them say... continue reading »

Businesses Handle Own Search Duties, Look for Direct ROI

KeywordRanking.com reports that about three quarters of businesses polled are not working with a firm to help them with search engine rankings. Half handle the chores in-house. One out of five haven't even started to implement either paid search or... continue reading »

Fewer Seniors Online than Thought

The Kaiser Family Foundation released a study, examined by MarketWatch, revealing that 70 percent of seniors have never gone online. This certainly puts a crimp in some government and corporate plans to have seniors manage their health care options through... continue reading »

Jupiter: Net Ads to Overtake Magazines in '07

Jupiter announced that paid search led the online advertising rejuvenation of 2004, rising 34 percent in the year. Jupiter's Gary Stein also predicted the general online ad market would about double to $16.1 billion in five years, which represents a... continue reading »

180solutions Fighting Affiliate 'Crammers' that Turn Adware to Spyware

MediaPost reports adware firm 180solutions is revising its software to help combat stealth downloads and is joining an anti-spyware nonprofit. 180solutions CEO Keith Smith said the new roll-out, to take place over the first quarter, will prevent the software from... continue reading »

Google Seeking Own Backbone Network

Google may be interested in creating its own global fiberoptic network backbone, as suggested by a Light Reading story made prominent by a CNET mention. As "dark fiber" is more expensive to get up and running than leasing existing bandwidth... continue reading »

Texas Charges Two as Spam Kingpins

Texas state prosecutors filed civil charges against a University of Texas student and a California resident, alleging that they are running one of the worlds largest spam rings, according to CNET. Texas prosecutors believe Ryan Samuel Pitylak and Mark Stephen... continue reading »

Product Manager Reveals Google Trivia

A blogger reports on learnings gleaned from a talk at PARC given by Marisa Mayer, a Google product manager. Of the sixteen observations made about the discussion, most were items of Google trivia and history, such as Google's name being... continue reading »