The U.S. Navy awarded Warren, MI-based Campbell-Ewald a $10.2 million contract boost to its previously-awarded assignment as part of the Navy's efforts to find new recruits in the first quarter. The Navy Recruiting Command is having the Fleet and Industrial...
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Internet Retailer reports that payments processor eFunds announced it will acquire fraud prevention firm ClearCommerce. eFunds said it will pay $19.4 million in cash and close the deal by the end of the quarter.
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DoubleClick's Performics division said it found that December brought with it an enormous rise in click traffic from paid search campaigns. Clicks increased 144 percent over the average seen in the third quarter. Conversion rates also increased, going up 124...
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AdWeek reports that Y&R's New York office will lay off between 45 and 50 people after having lost business from Computer Associates and facing the withdrawal of major client AT&T from consumer advertising altogether. The two clients together account for...
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The FTC granted a reprieve to online direct marketers, according to ClickZ, allowing them to come into compliance with rules published in December for the Can-Spam Act as late as March 28, rather than the earlier stated date of February...
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ClickZ reports that iCrossing teamed with Translations.com to come up with multi-language search engine marketing products. The two firms are currently looking at how they can combine their offerings to, for instance, enable large U.S. firms to customize SEM practices...
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eMarketer said it released a new report on the stiff competition among major search and portal outfits Google, Yahoo, MSN and AOL. Several trends it identifies: the eventual supremacy of the internet as a means to deliver music and video;...
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SearchEngineWatch looked at the results of a longitudinal Keynote study that shows some movement in the search audience's preferences. MSN and Yahoo made great perception gains since the last survey in May of 2004, and AskJeeves also fared well. AskJeeves...
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A survey of 100 MediaPost media buying subscribers done with the help of Deutsche Bank and Insight Express showed that four out of five said they expected more online spending in Q1 2005 than they saw in Q4 2004. 41...
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Following CBS MarketWatch's half-billion dollar sale to Dow Jones, TheStreet.com announced it hired investment bank Allen & Company to consult with its board of directors in looking at potentially similar options....
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United Talent Agency hired former GameSpot and GameSpy exec Jonathan Epstein to help bring together deals between its talent pool and video game makers, according to ClickZ. Epstein will start a San Francisco office for the Los Angeles-based firm....
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