ValueClick announced it upgraded the interface it presents to publishers so they can manage their inventory on ValueClick's network. Publishers now have more tracking information, the ability to stop and start specific campaigns and filter ads by offer type....
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Music download sites hint that they may soon become advertiser-supported, at least in part, according to MediaPost. Yahoo's MusicMatch and RealNetworks' Rhapsody services both are lining up ad efforts. The shift comes as Apple's iTunes music service surpassed and then...
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Yahoo finally seems to have launched its desktop search beta version, although it isn't very much changed from the existing version of the X1 product it purchased some months ago to jumpstart its development efforts. SearchEngineWatch reviewed the new version,...
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comScore reports in a story on Internet Retailer that the final figures for 2004 show that online retail spending rose 26 percent, from $52.9 billion to $66.5 billion. That compares to all-sales growth figures of only a few percent, according...
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SearchEngineLowdown reports that MSN is about to connect the fire hose of its search traffic to its beta search product. Only a portion of the customers will be routed through the new system as a means of testing how ready...
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Three Apple Mac-oriented blogs that focus on rumors that typically swirl around the "other" computer company around this time of year, prior to its new product releases, found themselves subpoenaed by Apple for documents that might show the computer giant...
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One of the founders of MarketWatch.com settled with the SEC charges that he "scalped" newsletter readers by selling out of positions he recently recommended, according to CNET. Thom Calandra agreed to pay $540,000 to settle civil fraud charges that he...
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AvantGo upgraded its download-the-net-to-your-PDA service, according to DM News. Users can now access more online content and do so in a more personalized fashion. And some of the added features specifically benefit advertisers, according to the ClickZ account of the...
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A federal prosecutor yesterday indicted two former AOL executives, along with four people associated with PurchasePro.com, a company that allegedly went along with AOL's scheme to inflate its apparent advertising revenues. Former business affairs executive Kent Wakeford and former vice...
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AdWeek reports that Akamai chose Cambridge, MA-based PJA for its marketing duties. The very small budget (reportedly $600,000) will be spent in the first six months of 2005....
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