After cleansing itself from often redundant and sometimes misleading text ads put up by affiliate arbitragers - those companies making a small margin between the cost of a click and the reward gained from sending a customer to a real...
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Dana VanDen Heuvel points to a list of companies that have allegedly "fired, threatened, disciplined, fined or not hired people because of their blog." On the list are the famous cases, such as Delta Airlines and Friendster, but 20 other...
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As Carat Interactive President Sarah Fay spends more of her time running pan-agency interactive brand Isobar, Carat named Toby Gabriner to run the relatively venerable Carat Interactive. Gabriner came to Carat with its acquisition of Freestyle Interactive about two years...
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The news from e-commerce site monitoring firm Gomez this year was that there wasn't much news. Internet Retailer reports that the firm showed consistent levels of performance across most categories, even during the stormy holiday shopping periods. In previous years,...
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With U.S. online sales already accounting for mid single digit share of retail sales, online retailers are looking to foreign markets to help them boost growth, according to the Times. But it isn't proving as easy as merely translating sites...
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Reuters reports that the New York Times is considering whether or not to make its free-with-registration site subscription-based. "It gets to the issue of how comfortable are we training a generation of readers to get quality information for free," said...
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iVillage announced it acquired Healthology, an online content producer of health information for $17.2 million, mostly coming in the form of cash. Healthology has about 1,200 hours of doctor-authored streaming video content, as well as about 2,000 available written articles...
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SearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was pulled after the ads starting appearing on a white supremacist site. Google, upon hearing complaints, pulled all of its ad programs from...
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AsiaPulse reports that China's search engine marketing market will reached about $114 million for 2004. It said the market would grow about 60 to 70 percent over the next year....
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Revolution reports that JupiterResearch predicts a rapid rise in online ad prices in Europe, as the new media grow in popularity there. In the next five years, the annual adspend on the internet is slated to grow to $6.2 billion....
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MediaPost reports Yahoo will break a trade campaign online today, concentrating on its network's ability to target ads at narrow groups. A print component will launch in a week. The campaign will run on WSJ.com and NYT.com, as well as...
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