|
|
|
Home »
Archives »
2004
« Previous Entries · · Next Entries »
Product Placement the New Pop-upIn his OnlineSpin column, Jim Meskauskas takes look at the proliferation of product placement both good ("Queer Eye")...GM Promotes 'The Hot Button'General Motors started a $50 million campaign to promote its brands in the U.S. with the "Hot Button"...Local Search May See ConvergenceGreg Sterling thinks about local advertising and local search listings all the time. It's what he does...Jockey Viral Advergame a SuccessClickZ's Tessa Wegert look back to 2003 and singles out a notable microsite campaign for Jockey in which...Survey Puts Search and Email TopsThe MarketingSherpa/AD:TECH survey results failed to shock, with search marketing (price-per-click in particular) and house lists ranking as...Online Job Ads Break $3 Billion MarkOnline job recruitment advertising broke through the $3 billion ceiling last year, severely infringing on a market once...Allocating Search Dollars for the New YearKevin Lee explains the trade-offs in the various strategies for making the new year's aggressive revenue goals via...Wireless Infotainment Has Big FutureA new report by Alexander Resources states that mobile infotainment is expected to generate worldwide revenues of $7.2...Yahoo's New RSS Feature Briefly LeakedYahoo insiders have been slowly leaking details about its upcoming Really Simple Syndication (RSS) feature that is likely...Agencies (Again) Vow this Time They'll Be Tough on NetsThe annual dance has already started, where agency television network buyers complain about the unreasonableness of network TV...Donor Thwarted, Blames FrenchRebecca Lieb tells the cautionary tale of how well-intended, but half-hearted sites can do more to frustrate potential...Former Ogilvy Execs Plead Not GuiltyThe two former Ogilvy executives indicted in the last few days for allegedly bilking the federal government by...Sites Balance Fraud Prevention and EfficiencyAn online retailer in the consumer electronics market significantly improved its ability to handle suspicious transactions using software...AOL's Lisa Brown DepartsOnly eight months into her new position as interactive media executive vice president, Lisa Brown is leaving AOL....Lawyers, IPOs and GoogleThe New York Lawyer magazine conjures up the image of salivating lawyers to describe the catalytic effect that...Masha Geller Takes Job as Marketing Director at EyeblasterMasha Geller, former editor of MediaPost, has just accepted a position as director of marketing at the rich...Neuro-Marketing, Making Branding ScientificHave a Coke and a smile, and then measure that smile in a magnetic resonance imaging machine. Yes,...Howard Dean Songs to Get Elected ByHoward Dean enthusiasts not only blog and go to MeetUps for their candidate, they write and record Howard...Agency Site Traffic Oddly DisproportionateA Hitwise ranking of top visited ad agency sites shows some strange traffic patterns. Some agency sites, it...Complying with Can-SpamClickZ's Paul Soltoff describes how advertisers using third party lists can help ensure that their marketing efforts conform...Can-Spam Takes on Role of Bogeyman in AdsEmail software companies and research firms are using the Can-Spam Act as a scary bogeyman in marketing of...I-Advertising Oldtimer Starts Email BlogLong-time e-marketing consultant Adam Boettiger, best known for his discussion list and consulting service I-Advertising, says that there...Sites Translate Editions for Broader MarketAmerican publishers and some ecommerce firms are translating their sites into foreign languages to try to exploit the...Campaign News Audiences Shift to Cable, OnlinePeople are turning less to network news and newspapers to get news and information, especially on campaign issues....Q4 Ecommerce Rose 22 PercentBizRate reports that Q4 ecommerce grew by 22 percent. That included a rise from 110 million orders to...Half of Internet Households Have BroadbandThat broadband access is growing is no secret. That it has penetrated almost half of households is worth...Top Brands Featured in Billboard Top 20 SongsAs tolerance for and the effectiveness of traditional advertising declines, brands are still alive and well in song...IAB Forms Hispanic CommitteeThe IAB announced the formation of the IAB Hispanic Committee, a collaborative effort among Hispanic online publishers to...Online Adspends Predicted for VerticalsGartner G2 Analyst Denise Garcia, in this transcript of her presentation to attendees at the Beaver Creek Agency...YAROBFBYAROBFB = "yet another report on blogging for business." At 93 pages, it looks promising, if somewhat academic...Google a Go-To Engine for UPCs, VINs and TrackingIt's getting to the point where Google can tell users about any string of text or numbers. Of...Symantec in PR Faux PasIn what is turning out to be a major PR faux pas, many people have been angered by...Chili Advergame without SpiceHormel Foods launched an advergame to increase consumer demand of Stagg Chili. Players joining the competition can win...Accipiter Announces Compliance With Explorer 7.0Accipiter announced its adserving platform, AdManager V7, will comply with Microsoft and Macromedia guidelines regarding Active X Controls....Spurned Lingerie Bowl Wins SponsorAfter getting cold feet and bowing to interest groups, Chrysler withdrew its planned sponsorship of the Lingerie Bowl,...Celebrity Finds Success with Viral and Online MarketingSinger-songwriter Fefe Dobsen went from obscurity to a top ten artist on MTV's TRL in fewer than two...Broadband Growth May be UnderestimatedVP of online media for Zentropy Partners Mark Redetzke says that household broadband penetration in 2004 will achieve...Dilution May Kill the Golden GoosePaid placement auction values are based on the degree to which the media is well targeted, and Hans...MyPetFat Promotes Dieting With Fat SackIn one of the odder Internet diet-of-the-moment programs, MyPetFat approaches the promotion of weight loss a bit differently...They Who Own the Traffic WinCNET reports that for Overture, TAC (traffic acquisition costs) as a percentage of revenue are growing due to...Sender Line More Important than Subject LineJoanna Belbey and Karen Gedney write that the sender line can be more important than the subject...Just a Little Friction Causes Cart AbandonmentObstacles or added costs to a site's purchase process lead to abandoned shopping carts, according to new research...Switchboard Signs Up Shopping.comSwitchboard, the local listings company, and Shopping.com plugged their products together in hopes of providing a more comprehensive...Amazon Bested by HSN.com for Shopping Session LengthsAmazon again leads the list of top ten ecommerce sites in terms of visitors, but HSN.com usurped its...New Interactive Trade Group LaunchesFilling a recently-created void, several New York City online executives launched a new interactive trade group, called 212....Big Agency Gets Lazy, Plays Clout Card for Rich MediaGiving DoubleClick the love - and displaying an apparent lack of interest in other vendors - Starcom anointed...Vail Launches Desktop Snow ReporterVail Resorts partnered with AdTools, Inc. to create SnowMate - a branded desktop application with a personality named...MoveOn Selects Anti-Bush Ad for Broadcast Against State of UnionAs we reported a couple of weeks ago, the online liberal political organization MoveOn.org, sponsored a contest, Bush...DMOZ Founders Launch Topix, News Agg SiteSome of the founders of the Open Directory Project DMOZ just launched an automated news aggregation service. The... |