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December 2004
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Night Owls Richest, Biggest Online SpendersAccording to Shopzilla's BizRate.com, the richest and biggest-spending online buyers shop from 3 a.m. to 7 a.m. Easter...Case Study: Click Fraud HaltedClickZ covers a cautionary tale - with a somewhat happy ending - of a small insurance business that...Google v Geico at Trial Today over Trademarked Search TermsThe Geico trademark case against Google goes to federal court today, with independent-minded judge Leonie Brinkema presiding. If...Holiday Season Search Campaigns Driving Prices Through RoofAdAge reports that the fevered holiday online marketing environment, coupled with an already-twitchy search term supply-and-demand curve, is...Most Bloggers WomenAdland reports that women are more likely to blog than men, according to Perseus Development. More than half...PointRoll: Retail Ads Get Sustained AttentionRich media firm PointRoll released retail tracking stats today, reporting that, for retail PointRoll ads, viewers spent an...Study: Web Radio Up, but with ChurnA press release for a web radio station touts a Borrel study that reports that web radio use...SEMPO Study: Click Prices Up 26 Percent, Can Go 33 Percent MoreThe search engine marketing trade association SEMPO finally published its survey results yesterday evening, showing that the search...Microsoft Intros Beta of Desktop SearchA Threadwatch report indicates Microsoft has launched a beta of its desktop search tool here, although it has...Yahoo Hires Co-founder of Revenue ScienceYahoo hired a co-founder of Revenue Science to be its "chief data officer." Usama Fayyad helped start digiMine...U.K. Holiday Sales to Grow 64 PercentInternet Retailer reports that a London trade group study shows that the U.K. will spend about 64 percent...Ask Jeeves Launches Desktop SearchAsk Jeeves gave a sneak preview of its desktop search application to SearchEngineLowdown, which, in the shadow of...Holiday Shopping Peaking Now, $12.7 Billion Spent So FarAlmost a third of shoppers are done their holiday lists, according to a Goldman Sachs and Harris Interactive...Google to Digitize, Offer Up, Great LibrariesGoogle zigged again, cutting across the zags of the search engine industry to announce today that it was...Men Bigger (but Fewer) Online Shopping SpenderseMarketer reports that while women are more likely to shop online, men spend more. Men spend about $204...McCann Site Focus of MockingAdFreak was first to make fun of the new McCann Erickson site, and now everyone seems to be...Only 1 Percent of Search-Borne Purchases Linked to First ClickAn Overture and comScore study on search keywords in the electronics category found that only one percent of...LeMonde Captures Blog Trend for ReadersPoynter reports on LeMonde's successful efforts to capture the blog trend by providing Six Apart blog software for...Jupiter Search Study Corroborates SEMPO WorkJust prior to SEMPO releasing its study on the search marketing industry, Jupiter came out with its own...Gmail Using DomainKeysCNET reports that Gmail is trying out DomainKeys, the Yahoo-backed standard for ensuring emails come from the domains...Sherpa Study: Affiliate Merchants Optimistic, Unsophisticated TrackersRevenews reports that MarketingSherpa released a large research report on the state of affiliate marketing. It found that...Adland Reaches 20,000 Mark for TV AdsMarketingVOX staff favorite Adland surpassed the 20,000 post mark for its video commercial library, making it very likely...Google Victory in Geico Case Could Burden AdvertisersYesterday's start to the Google-Geico trial, covered here in the Washington Post, revealed the basic arguments of both...Various Engines Send Searchers to Different Types of ShopsHitwise reports that traffic to shopping sites peaked as a percentage of all web traffic on December 11,...MD Anti-Spam Law Nixed on Jurisdiction GrabbinessMediaPost reports that the tough Maryland anti-spam law suffered a setback when a state judge struck it down...Firm Launches Email Practices Seal of ApprovalArial Software launched ReleMail, an auditing service for emailers, ensuring that email marketers and other list users pass...Weekly Net Sales Figures Confirm Rosy Holiday EstimatesInternet Retailer's weekly report of e-commerce spending from comScore data shows that this year's Thanksgiving week showed a...Autobytel Deploys Video Banners for AutomakersRecognizing that it's tough to take TV ads away from automotive marketing executives, Autobytel will start running streaming...Ask Jeeves Desktop Search Beta ReleasedAs expected, Ask Jeeves launched its beta of its desktop search application, according to DM News. Ask Jeeves...DoubleClick 'Calls the Low' on SpamDoubleClick sticks its neck out and pegs 2004 as the low for the negative effects of spam. From...WhenU Adware Now Providing Phishing Site Pop-Up WarningsWhenU is warning its adware users when they land on what the company believes may be a phishing...Google: Contextual Targeting More Efficient NowGoogle told SearchEngineWatch that an analysis of its performance with Atlas data showed that its contextual network pricing...Yahoo Starts Testing Video Search EngineCNET reports that Yahoo is testing a video search engine. Not surprisingly, all the search bigs are getting...Subservient Blair Site Mocks U.K.'s PMBurger King's Subservient Chicken site spawned a brood of spin-offs. First, there was SubservientPresident. Now, naturally, there is...Unemployed Creative Team Spoofs Selves, IndustryOut of work creative team Marc Guttesman and Tom Millar have lots of time on their hands, but...Nielsen to Measure Massive's Game AdsClickZ notes that Nielsen's Interactive Entertainment group signed a deal with game advertising firm Massive to provide ad...10 of 11 Net Shops Report Sales Growth, Customers HappierTen out of eleven online shopping sites are seeing e-commerce growth this season, reports Internet Retailer. While 91...Google Wins in Trademark Targeting Trial, Creative Still at IssueThe Register reports that Google already won the major point in the Google vs. Geico case pitting trademark...TW/AOL Settles Ad Bookings ScandalMediaWeek reports that Time Warner has finally wound up its settlement with the government on behalf of its...Ebates Accused of Exploiting Security HoleThe latest installment of Ben Edelman's tilt against adware and spyware makers includes video evidence of one (Ebates's...JibJab Launches Santa Ditty, Signs with YahooJibJab, the maker of the This Land is Your Land political satire, launched a new Christmas-oriented animation. It...Users Think Newsletters Beget SpamInternet Retailer points to a Relemail study that reports that seven out of eight people believe they'll get...Microsoft Buys Anti-Spyware Package, to Distribute WidelyMicrosoft bought anti-spyware software company Giant Company Software and plans to offer its flagship computer hygiene program for...Stonyfield Shows Benefits of Corporate BloggingWhen Business Blog Consulting's Rick Bruner was challenged on an AdTech stage by consumer blogger nonpareil Nick Denton,...Find.com & ThomasB2B to Launch Joint EffortBtoB Online reports that FIND/SVP's Find.com will partner with ThomasB2B.com to launch a business listings site. The joint...New Video Search Engine Keys off Voice-Recognized TextSearchEngineLowdown reports that contextual targeting firm Blinkx.tv launched a new TV-oriented video search engine. Perhaps more interestingly, the...Book Campaign Creates Alternative 1911 Web UniverseThe promotion people behind the new book "Triangle: The Fire That Changed America" seem to have gone a...New Weekly Net Sales Record: $2.67 BillionInternet Retailer points to new comScore figures showing that online sales for the week ending December 12 grew...DoubleClick Packs Golden Parachutes onto Backs of Top ExecsTheStreet.com reports that DoubleClick executives are giving themselves a bit of a golden parachute. The firm that hired... |