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December 2004
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Email Opens and Clicks Fall, Conversions IncreaseDoubleClick reports that online retailers are seeing conversion rates go up in their email marketing campaigns, although declines in click rates and order sizes caused revenue per delivered email to decline to $0.21, a 19 percent fall. The click-to-purchase rate... continue reading »DoubleClick Dumps Metrics Product, Resells Omniture'sDoubleClick announced it is ditching its own web metrics product, SiteAdvance and starting to resell that of Omniture: SiteCatalyst. SiteAdvance will be completely discontinued, with customers given the option of migrating to SiteCatalyst. A DoubleClick spokesman told MarketingVOX that this... continue reading »Anonymous Bidder Wins CommerceOne PatentsWhat major web services firms like Google, Microsoft and IBM didn't want to see yesterday at the auction of now-bankrupt CommerceOne's broad patent portfolio was a mysterious bidder coming in, winning, and then rushing out of the courtroom. But that's... continue reading »Yahoo Lends Brand to Consumer ElectronicsYahoo licensed its brand name to be put on some consumer electronic devices, including a range of DVD and other media players. The move shows Yahoo's continued ambitions to extend its brand beyond the PC, as well as the grooming... continue reading »Ad Server: Firefox Browser Produces Fewer ClicksCNET reports that a European ad server has determined that - for some reason - users of the Firefox browser are only about a quarter as likely to click on ads. Adtech's COO said the difference is likely attributable to... continue reading »AOL Ad Revs to Exceed $1 BillionOver the years it has taken either an accountant or a suspension of disbelief to figure out the narrative behind AOL's revenues (sometimes both), and adding to the drama yesterday, AOL's parent company said it expected its online division to... continue reading »Clinton Touts New Accoona Search EngineTo much fanfare, President Bill Clinton appeared at Accoona's launch event last night, sharing the stage with former Compaq CEO and current Accoona chief Eckhard Pfeiffer. Accoona was founded by Chinese government media and has sought celebrity-oriented funding and marketing... continue reading »Global Net Adspend to Beat OutdoorRevolution reports that new ZenithOptimedia figures show that worldwide online advertising spending - which has been trailing online ads in the U.S. - will grow to 4.4 percent of media budgets by 2007, beating out outdoor advertising.... continue reading »E-Commerce Up 21 Percent Prior to ThanksgivingInternet Retailer summarized comScore figures showing that the week prior to Thanksgiving saw online retail spending growing 21 percent over the equivalent week last year. $1.79 billion was spent on non-travel retail e-commerce, up from $1.47 billion. ShopperTrak reported that... continue reading »Lycos's Well-Intentioned Anti-Spam Effort Attacked AnewIt wasn't enough that Lycos Europe's starcrossed anti-spam campaign backfired, creating a network of zombie computers that pinged its own site to death, but now shady characters are continuing to distribute what they claim is Lycos's original spam server attacking... continue reading »Conducive to Launch New Contextual NetworkConducive's adMarketplace is set to launch today a new contextual graphic placement service, much like Google's AdSense. The network is the productization of many of the automated services adMarketplace created as it handled eBay's search engine marketing campaign. It reportedly... continue reading »Publicis Allows Media Guy into BoardroomMediaPost reports that Publicis promoted Jack Klues to its management board, the first time a media executive occupied such a spot. Klues grew up in media through the Leo Burnett system and went on to manage its current media incarnation,... continue reading »Rural Surfers More Likely ShoppersRural internet users are more likely to shop online than their urban counterparts, according to a Hitwise analysis. In the four weeks ending December 4, they were 16 percent more likely to visit a shopping site. Retailers saw many existing... continue reading »'A Better Internet' Sued for Deleting CompetitorsThe adware and spyware ecosystems just got a little more dangerous, as it appears carnivores have shown up; some actually designed to delete adware and spyware previously installed. One firm, Avenue Media, is suing DirectRevenue for allegedly deleting about a... continue reading »Google to Intro Animated AdsDM News reports that Google will introduce animated graphic ads into its automated media auction system. The test will run on sites that already agreed to show the previously-static graphic ads. File sizes will be limited to below 50k. Two... continue reading »Reports: Google to Ban Affiliate ArbitrageRevenews' Wayne Porter points to increasing chatter and expectations of an impending Google ban on affiliate arbitrage - the practice of companies diverting brand traffic to their sites in order to serve it back to the brand as an affiliate... continue reading »Email Deliverability Up for RetailersEmail services provider Bigfoot Interactive said that the third quarter brought record email deliverability rates for retailers. 94.6 percent of retailer emails made it to inboxes, according to Internet Retailer. Bigfoot attributed the rise to an increased focus on list... continue reading »In Switch, Advertisers Trusted Less than even LawyersAdland reports that advertisers have less comfort to draw, now that the public rates advertisers lower on the esteem totem pole than even lawyers. In the "not trusted by the public" category, advertisers this year beat out only car salesmen.... continue reading »Jupiter: Most Search Marketing Done through AgenciesJupiter reports that search marketing firms have finally captured the majority of client spending in the category, accounting for 51 percent of search spending, according to MediaPost. Analyst Nate Elliott said the industry was slowly maturing into a run-of-the-mill... continue reading »Visa: Online Retail Growth Doubling Offline GrowthThe week after Thanksgiving saw an increase in online visa charges of 34 percent over the same week the year before. Online spending for the week ending December 5 amounted to $2.67 billion when consumer and business charges were all... continue reading »Starcom to Tout PointRoll for DiscountStarcom IP struck a deal whereby it will favor PointRoll in making recommendations to its clients in return for price breaks on the rich media technology, reports ClickZ. Already, Lego, Kellogg's and Nintendo - all Starcom clients - use PointRoll's... continue reading »Adspend Estimates Up and DowneCommerce Times reads the ad spending tea leaves, trying to make sense of slightly differing forecasts. The upshot: analysts and agencies are expecting roughly five percent growth next year, although online ad spending is rollicking along at 31 percent this... continue reading »NYT Sees 35.5 Percent Internet Ad IncreaseBtoB Online reports that the New York Times digital unit saw ad revenues rise 35.5 percent for November. The media group generally saw 6.2 percent revenue growth.... continue reading »Boede Bought by McCannMcCann Erickson scooped up Boede & Partners, according to ClickZ. The shop will be called McCann Erickson Salt Lake City, and Dave Boede will stay on as senior VP. McCann said no layoffs were planned. Boede had clients like Unisys,... continue reading »Brin, Page Interviewed by WaltersSearchEngineLowdown took one for the team, wading through an interminable Barbara Walters interview to see if there were any nuggets to mine from her discussion with Google founders Larry Page and Sergey Brin. There weren't any.... continue reading »Net Ad Networks MultiplyDM News analyzed the recent profusion of online media networks, calling it a comeback for the aggregation that became immensely unpopular as the dot-com bubble burst. With Conducive's adMarketplace coming out this week, it seems as though there have been... continue reading »Trademarks at Issue in Meta TagsThe trademark testiness of some brands is even extending to meta tags, according to SearchEngineLowdown. It points to a story showing a pharmaceutical company suing its competition for having included "BDI Blood Diagnostics" in its website's HTML. These efforts to... continue reading »Designers Predict End of "Retro" Sites, More BrownPoynterOnline's David Carlson covers predictions from Forty Media for web design in 2005, including (finally) the expected retreat of "retro" sites and the increasing deviation from the standard "5-piece" design. Unfortunately, the predictions peg the color of the year being... continue reading »Feds Develop Massive Anti-Phishing DatabaseClickZ reports the federal government is setting up a massive, almost-real-time database into which several major ISPs, financial services firms and e-commerce companies are to place their some of their data to help fight crime, particularly phishing attacks. The Internet... continue reading »Eolas Case Rears Head AgainCNET covers the continuing largely mute flailings of the Eolas-Microsoft court battle with a piece that makes the whole affair seem quite dramatic. Eolas initially won a patent battle against Microsoft in a district court that didn't seem to have... continue reading »DoubleClick Updates Planning ToolDoubleClick upgraded its media planning tool MediaVisorSM to include better exporting into Excel, RFP and insertion order generation and bulk insertion order management.... continue reading »Cross-Media Adspend ArticulatedeMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich... continue reading »Google Gets $0.09 per SearchJohn Battelle found some extremely interesting information on Google's business based in part on comScore data. Among the findings: - Google makes about nine cents per search query - Two thirds of its revenue comes from domestic sources - Paid clicks grew... continue reading »AutoTrader to Ant FarmAutoTrader moved its account to Ant Farm after a two-month review in which incumbent Sidereus decided not to defend. Ant Farm beat out fellow finalist Moxie to take AutoTrader's online duties. AutoTrader wants new work up and running early this... continue reading »MarketNorms Branding Predictor Wins First Agency ClientRevolution reports that Media.com signed up as the first agency to use Dynamic Logic's new MarketNorms system of predicting likely branding effectiveness of new campaigns based on variables measured against 1,400 previous campaigns. Dynamic Logic spent the last five years... continue reading »Eurekster & Friendster Pair to Create Personalized SearchSearchEngineWatch reports Friendster launched a Eurekster-powered internet search application that uses existing social network links to help personalize results. Search query results get filtered by personal preferences and interests, as well as those of linked friends and colleagues. Results returned... continue reading »E.U. to Fund Anti-Racism & Anti-Porn Web RestrictionsIn a move that might trouble internet libertarians and web publishers concerned about sometimes vague content restriction laws, the E.U. launched a $60 million campaign to fight pornography and racism online, according to CNET. In the past, this sort of... continue reading »Product Placement Tops Media GrowthMediaPost reports that product placement on television is growing even faster than internet advertising, although expenditures aren't measured. Nielsen said that the top 10 brands managed to place more than twice as many product placements on network TV in the... continue reading »DMA Cancels Its Interactive EventDM News reports that the Direct Marketing Association (DMA) will scrap its seven-year-old internet marketing conference Net.Marketing, folding the sessions into its Annual Catalog Conference and several other events. The cut came among several others, including a pharmaceutical marketing conference... continue reading »Claria to Shorten User AgreementClaria will take a machete to its license agreement, chopping it down to about 2,500 words from 6,000 words, according to MediaPost. Claria has been criticized for having an overly-long legal agreement that would discourage normal people from reading its... continue reading »Google Patents Point to Attempt to Open up Paid PrintClickZ points to a few Google patents as evidence that the search giant may try to open up the world of paid subscription print as a means to monetize its Google News site. One patent application in particular deals with... continue reading »Metrics Firms Attempt to Close Human LoopUltimately, no matter how many subtleties e-commerce firms measure on their sites, they can't get at some of the most important metrics, like original user intentions and reasons for which they do doing certain things. To help close that data... continue reading »Yahoo Preannounces X1-Based Desktop SearchYahoo told ClickZ it would reveal more details on its upcoming desktop search today, noting that it would be based largely on existing Windows-only desktop search player X1. Yahoo said the product would be released generally in the coming weeks,... continue reading »Flinty Forbes.com Boldly Asks for Mostly Free CreativeAdFreak gives Forbes.com the Scrooge award for its cheesy, cheapskate approach to getting agencies to provide online creative. It sent out letters to agencies asking that they send creative concepts to them for an upcoming barter online campaign in exchange... continue reading »Experian Back in Web Direct Marketing BizExperian is again trying to get into the online marketing game, according to ClickZ, this time setting up an addressable media division that will deal with the web, along with other potentially two-way media, such as email, telemarketing, direct print... continue reading »Holiday Sales Tracking with Expectations, Up 23 PercentReuters reports that holiday season web sales are tracking nicely with predictions, with comScore reporting that spending reached $8.41 between the beginning of November and December 5, up about 23 percent. If precedent holds, the peak day will prove to... continue reading »Can-Spam Having Positive EffectsFor all the decrying of the Can-Spam Act that went into force a year ago, it turns out to have had some positive effects. Spam is down about 10 percent, according to the DM News report on the topic. And... continue reading »Tribal DDB, Agency.com Join Maven Reseller ProgramWeb video technology firm Maven announced this morning that it signed that several interactive agencies joined its reseller program, including Agency.com and Tribal DDB. The Maven Agency Partner Program offers a tiered cut of the revenue when agencies successfully recommend... continue reading »Syndicate IQ Launches RSS Measurement Tool, Network to FollowForrester reports that Syndicate IQ launched an RSS advertising measurement service akin to Feedburner and Pheedo. The new twist: it assigns a unique address to each story for each reader, so that it gets what it says is a more... continue reading » |