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December 2004
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Email Opens and Clicks Fall, Conversions IncreaseDoubleClick reports that online retailers are seeing conversion rates go up in their email marketing campaigns, although declines...DoubleClick Dumps Metrics Product, Resells Omniture'sDoubleClick announced it is ditching its own web metrics product, SiteAdvance and starting to resell that of Omniture:...Anonymous Bidder Wins CommerceOne PatentsWhat major web services firms like Google, Microsoft and IBM didn't want to see yesterday at the auction...Yahoo Lends Brand to Consumer ElectronicsYahoo licensed its brand name to be put on some consumer electronic devices, including a range of DVD...Ad Server: Firefox Browser Produces Fewer ClicksCNET reports that a European ad server has determined that - for some reason - users of the...AOL Ad Revs to Exceed $1 BillionOver the years it has taken either an accountant or a suspension of disbelief to figure out the...Clinton Touts New Accoona Search EngineTo much fanfare, President Bill Clinton appeared at Accoona's launch event last night, sharing the stage with former...Global Net Adspend to Beat OutdoorRevolution reports that new ZenithOptimedia figures show that worldwide online advertising spending - which has been trailing online...E-Commerce Up 21 Percent Prior to ThanksgivingInternet Retailer summarized comScore figures showing that the week prior to Thanksgiving saw online retail spending growing 21...Lycos's Well-Intentioned Anti-Spam Effort Attacked AnewIt wasn't enough that Lycos Europe's starcrossed anti-spam campaign backfired, creating a network of zombie computers that pinged...Conducive to Launch New Contextual NetworkConducive's adMarketplace is set to launch today a new contextual graphic placement service, much like Google's AdSense. The...Publicis Allows Media Guy into BoardroomMediaPost reports that Publicis promoted Jack Klues to its management board, the first time a media executive occupied...Rural Surfers More Likely ShoppersRural internet users are more likely to shop online than their urban counterparts, according to a Hitwise analysis....'A Better Internet' Sued for Deleting CompetitorsThe adware and spyware ecosystems just got a little more dangerous, as it appears carnivores have shown up;...Google to Intro Animated AdsDM News reports that Google will introduce animated graphic ads into its automated media auction system. The test...Reports: Google to Ban Affiliate ArbitrageRevenews' Wayne Porter points to increasing chatter and expectations of an impending Google ban on affiliate arbitrage -...Email Deliverability Up for RetailersEmail services provider Bigfoot Interactive said that the third quarter brought record email deliverability rates for retailers. 94.6...In Switch, Advertisers Trusted Less than even LawyersAdland reports that advertisers have less comfort to draw, now that the public rates advertisers lower on the...Jupiter: Most Search Marketing Done through AgenciesJupiter reports that search marketing firms have finally captured the majority of client spending in the category,...Visa: Online Retail Growth Doubling Offline GrowthThe week after Thanksgiving saw an increase in online visa charges of 34 percent over the same week...Starcom to Tout PointRoll for DiscountStarcom IP struck a deal whereby it will favor PointRoll in making recommendations to its clients in return...Adspend Estimates Up and DowneCommerce Times reads the ad spending tea leaves, trying to make sense of slightly differing forecasts. The upshot:...NYT Sees 35.5 Percent Internet Ad IncreaseBtoB Online reports that the New York Times digital unit saw ad revenues rise 35.5 percent for November....Boede Bought by McCannMcCann Erickson scooped up Boede & Partners, according to ClickZ. The shop will be called McCann Erickson Salt...Brin, Page Interviewed by WaltersSearchEngineLowdown took one for the team, wading through an interminable Barbara Walters interview to see if there were...Net Ad Networks MultiplyDM News analyzed the recent profusion of online media networks, calling it a comeback for the aggregation that...Trademarks at Issue in Meta TagsThe trademark testiness of some brands is even extending to meta tags, according to SearchEngineLowdown. It points to...Designers Predict End of "Retro" Sites, More BrownPoynterOnline's David Carlson covers predictions from Forty Media for web design in 2005, including (finally) the expected retreat...Feds Develop Massive Anti-Phishing DatabaseClickZ reports the federal government is setting up a massive, almost-real-time database into which several major ISPs, financial...Eolas Case Rears Head AgainCNET covers the continuing largely mute flailings of the Eolas-Microsoft court battle with a piece that makes the...DoubleClick Updates Planning ToolDoubleClick upgraded its media planning tool MediaVisorSM to include better exporting into Excel, RFP and insertion order generation...Cross-Media Adspend ArticulatedeMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart...Google Gets $0.09 per SearchJohn Battelle found some extremely interesting information on Google's business based in part on comScore data. Among the...AutoTrader to Ant FarmAutoTrader moved its account to Ant Farm after a two-month review in which incumbent Sidereus decided not to...MarketNorms Branding Predictor Wins First Agency ClientRevolution reports that Media.com signed up as the first agency to use Dynamic Logic's new MarketNorms system of...Eurekster & Friendster Pair to Create Personalized SearchSearchEngineWatch reports Friendster launched a Eurekster-powered internet search application that uses existing social network links to help personalize...E.U. to Fund Anti-Racism & Anti-Porn Web RestrictionsIn a move that might trouble internet libertarians and web publishers concerned about sometimes vague content restriction laws,...Product Placement Tops Media GrowthMediaPost reports that product placement on television is growing even faster than internet advertising, although expenditures aren't measured....DMA Cancels Its Interactive EventDM News reports that the Direct Marketing Association (DMA) will scrap its seven-year-old internet marketing conference Net.Marketing, folding...Claria to Shorten User AgreementClaria will take a machete to its license agreement, chopping it down to about 2,500 words from 6,000...Google Patents Point to Attempt to Open up Paid PrintClickZ points to a few Google patents as evidence that the search giant may try to open up...Metrics Firms Attempt to Close Human LoopUltimately, no matter how many subtleties e-commerce firms measure on their sites, they can't get at some of...Yahoo Preannounces X1-Based Desktop SearchYahoo told ClickZ it would reveal more details on its upcoming desktop search today, noting that it would...Flinty Forbes.com Boldly Asks for Mostly Free CreativeAdFreak gives Forbes.com the Scrooge award for its cheesy, cheapskate approach to getting agencies to provide online creative....Experian Back in Web Direct Marketing BizExperian is again trying to get into the online marketing game, according to ClickZ, this time setting up...Holiday Sales Tracking with Expectations, Up 23 PercentReuters reports that holiday season web sales are tracking nicely with predictions, with comScore reporting that spending reached...Can-Spam Having Positive EffectsFor all the decrying of the Can-Spam Act that went into force a year ago, it turns out...Tribal DDB, Agency.com Join Maven Reseller ProgramWeb video technology firm Maven announced this morning that it signed that several interactive agencies joined its reseller...Syndicate IQ Launches RSS Measurement Tool, Network to FollowForrester reports that Syndicate IQ launched an RSS advertising measurement service akin to Feedburner and Pheedo. 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