Google's Froogle shopping service - now entering its third year of "beta" - added a wish list feature and product ratings to some listings, according to Internet Retailer. The service, which is offered free to both consumers and listing vendors,...
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A bevy of research firms and consultancies are vying to become the gold standard firm for measuring the value of product placement and other integrated marketing elements, according to Hollywood Reporter. Most of the dozen or so firms factor in...
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In-store pickup turned out to give a big boost to last minute holiday sales, according to Internet Retailer. comScore reported that sales hit $1.22 billion for the week ending December 26, up 53 percent from last year. comScore attributed much...
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ClickZ asked both Google and Overture what they considered to be click fraud. Overture revealed a broad definition: "clicks arising for reasons other than the good-faith intention of an Internet user to visit a Web site to purchase goods or...
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The LA Times reports that Microsoft is giving up on its effort to become the central repository of personal and financial information that facilitates e-commerce, according to MarketWatch. The Passport service Microsoft promoted suffered from privacy concerns early on, but...
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An AOL study of spam content showed pornographic content losing out this year to drug sales, identity theft attempts and stock picks, according to CNET. The internet service provider said that spammers have gotten more sophisticated and that the brunt...
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DM News reports that California's "Shine the Light" law goes into effect tomorrow, giving direct marketers - both online and offline - the option of either letting customers opt out of databases where information is shared with other companies or...
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