DoubleClick sticks its neck out and pegs 2004 as the low for the negative effects of spam. From here it gets better, according to its end-of-year review of the industry. Even as the firm predicts open and click rates will...
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WhenU is warning its adware users when they land on what the company believes may be a phishing site, according to MediaPost. A pop-up will display when a user reaches one of about 600 web addresses collected from sites like...
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Google told SearchEngineWatch that an analysis of its performance with Atlas data showed that its contextual network pricing reforms have increased advertiser ROI by about 50 percent. The "Smart Pricing" was introduced to widespread complaints that the contextual portion of...
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CNET reports that Yahoo is testing a video search engine. Not surprisingly, all the search bigs are getting into the game, with varying methods. Yahoo's own blog notes that indexing video is much harder to do than other web documents,...
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Burger King's Subservient Chicken site spawned a brood of spin-offs. First, there was SubservientPresident. Now, naturally, there is the SubservientBlair site, making fun of U.K. Primeminister Tony Blair. Inevitably, the PM gets taken for a walk by U.S. President George...
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Out of work creative team Marc Guttesman and Tom Millar have lots of time on their hands, but they've been spending it sort of productively; creating a public service announcement for themselves. Spoofing both the PSA genre and the foibles...
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ClickZ notes that Nielsen's Interactive Entertainment group signed a deal with game advertising firm Massive to provide ad measurement. The service will launch sometime in the second quarter of 2005 with about six game publishers and 30 game titles....
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Ten out of eleven online shopping sites are seeing e-commerce growth this season, reports Internet Retailer. While 91 percent reported higher sales, about one in six reported doubling sales, according to a BizRate.com study. The study also found that 95...
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The Register reports that Google already won the major point in the Google vs. Geico case pitting trademark owners against search engines' abilities to use those trademarks as targeting criteria for advertising. Judge Leonie Brinkema ruled that using trademarks as...
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MediaWeek reports that Time Warner has finally wound up its settlement with the government on behalf of its AOL division by paying $300 million to the Securities and Exchange Commission and $60 million to the Justice Department. The company -...
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The latest installment of Ben Edelman's tilt against adware and spyware makers includes video evidence of one (Ebates's "MoeMoneyMaker") installing itself on a computer through a security hole. Revenews comments....
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