Adland reports that women are more likely to blog than men, according to Perseus Development. More than half - about 56 percent - of blogs set up using popular blogging tools were run by women. The study didn't address demographics...
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Rich media firm PointRoll released retail tracking stats today, reporting that, for retail PointRoll ads, viewers spent an average of 11.7 seconds looking at the creative in Q3. The PointRoll ads allow for interaction within the banner without leaving the...
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A press release for a web radio station touts a Borrel study that reports that web radio use is up 40 percent in 2004, with 20 million listeners, up from about 14 million. The study indicates half of those, or...
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The search engine marketing trade association SEMPO finally published its survey results yesterday evening, showing that the search market will be about $4 billion in 2005, up 39 percent from 2004's levels. That includes paid search marketing as well as...
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A Threadwatch report indicates Microsoft has launched a beta of its desktop search tool here, although it has been tough to get through to the page. It requires certain versions of Microsoft Windows and Microsoft Internet Explorer....
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Yahoo hired a co-founder of Revenue Science to be its "chief data officer." Usama Fayyad helped start digiMine in 2000, the predecessor to Revenue Science. He acted as its CEO for a time....
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Internet Retailer reports that a London trade group study shows that the U.K. will spend about 64 percent more on e-commerce this November and December than it did last year. The Interactive Marketing in Retail Group said it predicts spending...
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Ask Jeeves gave a sneak preview of its desktop search application to SearchEngineLowdown, which, in the shadow of yesterday's Microsoft desktop search beta release, gave it a good review. The product is largely based, as predicted, on Ask Jeeve's Tukaroo...
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Almost a third of shoppers are done their holiday lists, according to a Goldman Sachs and Harris Interactive study written up in Internet Retailer. Sales were expected to peak this week, already having reached $12.7 billion. Top factors for choosing...
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Google zigged again, cutting across the zags of the search engine industry to announce today that it was embarking on a major push to digitize parts of some of the world's greatest libraries, according to the New York Times. In...
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eMarketer reports that while women are more likely to shop online, men spend more. Men spend about $204 per month, compared to women's $186 per month. In holiday shopping, men are even more apt to spend more, with surveys indicating...
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AdFreak was first to make fun of the new McCann Erickson site, and now everyone seems to be piling on, according to Adrants. McCann's site may well be rife with the expected agency platitudes and design conceits, but it doesn't...
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An Overture and comScore study on search keywords in the electronics category found that only one percent of conversions occurred in the same browsing session as the search click, according to ClickZ. An additional seven percent happened as a latent...
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