Experian is again trying to get into the online marketing game, according to ClickZ, this time setting up an addressable media division that will deal with the web, along with other potentially two-way media, such as email, telemarketing, direct print...
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Reuters reports that holiday season web sales are tracking nicely with predictions, with comScore reporting that spending reached $8.41 between the beginning of November and December 5, up about 23 percent. If precedent holds, the peak day will prove to...
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For all the decrying of the Can-Spam Act that went into force a year ago, it turns out to have had some positive effects. Spam is down about 10 percent, according to the DM News report on the topic. And...
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Web video technology firm Maven announced this morning that it signed that several interactive agencies joined its reseller program, including Agency.com and Tribal DDB. The Maven Agency Partner Program offers a tiered cut of the revenue when agencies successfully recommend...
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Forrester reports that Syndicate IQ launched an RSS advertising measurement service akin to Feedburner and Pheedo. The new twist: it assigns a unique address to each story for each reader, so that it gets what it says is a more...
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SearchEngineLowdown reports that Google Desktop consumer ads have popped up on the web, which is interesting because it's still a "beta" product without any ad revenue, and typically Google has relied on its first-to-market status and high viral factor for...
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According to Shopzilla's BizRate.com, the richest and biggest-spending online buyers shop from 3 a.m. to 7 a.m. Easter Time, reports Internet Retailer. On average, those shoppers made about nine percent more purchases. They had an average income of more than...
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ClickZ covers a cautionary tale - with a somewhat happy ending - of a small insurance business that was able to detect and stop what was probably a local competitor perpetrating click fraud on his Google and Overture keyword campaigns....
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The Geico trademark case against Google goes to federal court today, with independent-minded judge Leonie Brinkema presiding. If Google loses the case, it may have to institute a ban on allowing brand names to be used as targeting keywords. Outside...
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AdAge reports that the fevered holiday online marketing environment, coupled with an already-twitchy search term supply-and-demand curve, is driving prices of some terms through the roof. It reports that agencies are seeing 80 percent price spikes in search keywords they've...
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