AutoTrader to Ant Farm

AutoTrader moved its account to Ant Farm after a two-month review in which incumbent Sidereus decided not to defend. Ant Farm beat out fellow finalist Moxie to take AutoTrader's online duties. AutoTrader wants new work up and running early this... continue reading »

MarketNorms Branding Predictor Wins First Agency Client

Revolution reports that Media.com signed up as the first agency to use Dynamic Logic's new MarketNorms system of predicting likely branding effectiveness of new campaigns based on variables measured against 1,400 previous campaigns. Dynamic Logic spent the last five years... continue reading »

Eurekster & Friendster Pair to Create Personalized Search

SearchEngineWatch reports Friendster launched a Eurekster-powered internet search application that uses existing social network links to help personalize results. Search query results get filtered by personal preferences and interests, as well as those of linked friends and colleagues. Results returned... continue reading »

E.U. to Fund Anti-Racism & Anti-Porn Web Restrictions

In a move that might trouble internet libertarians and web publishers concerned about sometimes vague content restriction laws, the E.U. launched a $60 million campaign to fight pornography and racism online, according to CNET. In the past, this sort of... continue reading »

Product Placement Tops Media Growth

MediaPost reports that product placement on television is growing even faster than internet advertising, although expenditures aren't measured. Nielsen said that the top 10 brands managed to place more than twice as many product placements on network TV in the... continue reading »

DMA Cancels Its Interactive Event

DM News reports that the Direct Marketing Association (DMA) will scrap its seven-year-old internet marketing conference Net.Marketing, folding the sessions into its Annual Catalog Conference and several other events. The cut came among several others, including a pharmaceutical marketing conference... continue reading »

Claria to Shorten User Agreement

Claria will take a machete to its license agreement, chopping it down to about 2,500 words from 6,000 words, according to MediaPost. Claria has been criticized for having an overly-long legal agreement that would discourage normal people from reading its... continue reading »

Google Patents Point to Attempt to Open up Paid Print

ClickZ points to a few Google patents as evidence that the search giant may try to open up the world of paid subscription print as a means to monetize its Google News site. One patent application in particular deals with... continue reading »

Metrics Firms Attempt to Close Human Loop

Ultimately, no matter how many subtleties e-commerce firms measure on their sites, they can't get at some of the most important metrics, like original user intentions and reasons for which they do doing certain things. To help close that data... continue reading »

Yahoo Preannounces X1-Based Desktop Search

Yahoo told ClickZ it would reveal more details on its upcoming desktop search today, noting that it would be based largely on existing Windows-only desktop search player X1. Yahoo said the product would be released generally in the coming weeks,... continue reading »

Flinty Forbes.com Boldly Asks for Mostly Free Creative

AdFreak gives Forbes.com the Scrooge award for its cheesy, cheapskate approach to getting agencies to provide online creative. It sent out letters to agencies asking that they send creative concepts to them for an upcoming barter online campaign in exchange... continue reading »