Conducive's adMarketplace is set to launch today a new contextual graphic placement service, much like Google's AdSense. The network is the productization of many of the automated services adMarketplace created as it handled eBay's search engine marketing campaign. It reportedly...
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MediaPost reports that Publicis promoted Jack Klues to its management board, the first time a media executive occupied such a spot. Klues grew up in media through the Leo Burnett system and went on to manage its current media incarnation,...
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Rural internet users are more likely to shop online than their urban counterparts, according to a Hitwise analysis. In the four weeks ending December 4, they were 16 percent more likely to visit a shopping site. Retailers saw many existing...
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The adware and spyware ecosystems just got a little more dangerous, as it appears carnivores have shown up; some actually designed to delete adware and spyware previously installed. One firm, Avenue Media, is suing DirectRevenue for allegedly deleting about a...
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DM News reports that Google will introduce animated graphic ads into its automated media auction system. The test will run on sites that already agreed to show the previously-static graphic ads. File sizes will be limited to below 50k. Two...
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Revenews' Wayne Porter points to increasing chatter and expectations of an impending Google ban on affiliate arbitrage - the practice of companies diverting brand traffic to their sites in order to serve it back to the brand as an affiliate...
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Email services provider Bigfoot Interactive said that the third quarter brought record email deliverability rates for retailers. 94.6 percent of retailer emails made it to inboxes, according to Internet Retailer. Bigfoot attributed the rise to an increased focus on list...
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Adland reports that advertisers have less comfort to draw, now that the public rates advertisers lower on the esteem totem pole than even lawyers. In the "not trusted by the public" category, advertisers this year beat out only car salesmen....
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Jupiter reports that search marketing firms have finally captured the majority of client spending in the category, accounting for 51 percent of search spending, according to MediaPost. Analyst Nate Elliott said the industry was slowly maturing into a run-of-the-mill...
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The week after Thanksgiving saw an increase in online visa charges of 34 percent over the same week the year before. Online spending for the week ending December 5 amounted to $2.67 billion when consumer and business charges were all...
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Starcom IP struck a deal whereby it will favor PointRoll in making recommendations to its clients in return for price breaks on the rich media technology, reports ClickZ. Already, Lego, Kellogg's and Nintendo - all Starcom clients - use PointRoll's...
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