MediaPost reports that search marketing prices decreased over the Black Friday weekend, indicating that the increased supply took its toll on keyword prices as marketers were off enjoying the holiday weekend, according to Fathom Online data and analysis. When they...
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Adverblog points to The Financial Times' canvas of how deep the click fraud problem extends in the search engine marketing industry. According to the reporter, it's not that big a deal just yet, with fraudulent clicks spoiling a very small...
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ClickZ interviewed Rishad Tobaccowala founder of Starcom IP and Publicis Groupe's chief innovation office. Tobaccowala was recently in the news as having joined the board of behavioral targeting technology firm Revenue Science. In the interview he said that Starcom will...
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AdAge reports that Mitsubishi is putting its account into review, hiring Select Resources International to look for additional agencies to pit against incumbent Deutch's Los Angeles office. The carmaker's U.S. sales declined 25 percent this year, and Ian Beavis, its...
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AdWeek reports (in a story not yet online) that National and local advertising will reach $264 billion, according to Universal McCann's media guru Robert Coen. Coen made his predictions this morning at a conference. That means a rise of 6.4...
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DoubleClick reports that online retailers are seeing conversion rates go up in their email marketing campaigns, although declines in click rates and order sizes caused revenue per delivered email to decline to $0.21, a 19 percent fall. The click-to-purchase rate...
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DoubleClick announced it is ditching its own web metrics product, SiteAdvance and starting to resell that of Omniture: SiteCatalyst. SiteAdvance will be completely discontinued, with customers given the option of migrating to SiteCatalyst. A DoubleClick spokesman told MarketingVOX that this...
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What major web services firms like Google, Microsoft and IBM didn't want to see yesterday at the auction of now-bankrupt CommerceOne's broad patent portfolio was a mysterious bidder coming in, winning, and then rushing out of the courtroom. But that's...
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Yahoo licensed its brand name to be put on some consumer electronic devices, including a range of DVD and other media players. The move shows Yahoo's continued ambitions to extend its brand beyond the PC, as well as the grooming...
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CNET reports that a European ad server has determined that - for some reason - users of the Firefox browser are only about a quarter as likely to click on ads. Adtech's COO said the difference is likely attributable to...
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Over the years it has taken either an accountant or a suspension of disbelief to figure out the narrative behind AOL's revenues (sometimes both), and adding to the drama yesterday, AOL's parent company said it expected its online division to...
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To much fanfare, President Bill Clinton appeared at Accoona's launch event last night, sharing the stage with former Compaq CEO and current Accoona chief Eckhard Pfeiffer. Accoona was founded by Chinese government media and has sought celebrity-oriented funding and marketing...
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Revolution reports that new ZenithOptimedia figures show that worldwide online advertising spending - which has been trailing online ads in the U.S. - will grow to 4.4 percent of media budgets by 2007, beating out outdoor advertising....
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Internet Retailer summarized comScore figures showing that the week prior to Thanksgiving saw online retail spending growing 21 percent over the equivalent week last year. $1.79 billion was spent on non-travel retail e-commerce, up from $1.47 billion. ShopperTrak reported that...
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It wasn't enough that Lycos Europe's starcrossed anti-spam campaign backfired, creating a network of zombie computers that pinged its own site to death, but now shady characters are continuing to distribute what they claim is Lycos's original spam server attacking...
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