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November 2004
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State of Online Ads: 'Surging'While a bit long, BusinessWeek comprehensively covers the state of the online medium as a vehicle for marketing....Spring Street Fires Half of StaffPersonals provider Spring Street fired half its staff in an effort to lower costs, taking its headcount down...Firm Offers Brand-Your-Own Search ToolbarsWebProNews spotlighted Effective Brand, a company that developed a generic toolbar creation tool, allowing companies to create their...Video Game Costs & Connectivity to Drive Game AdsA panel of video game advertising experts pronounced that the gaming industry needs advertising, especially as rising competitive...A&E, Kraft Join Tivo for PromotionTivo put together a sponsorship between A&E and Kraft, focusing on Hollywood Home Movies. The sponsored movies will...Overture-Feedburner RSS Ad Test Found in WildJohn Battelle breaks the developing story of the discovery of an in-the-wild test of Overture's project with Feedburner...Tattoovertising Brands IndividualsAdrants reports yet another addition to the panoply of guerrilla advertising types, pointing to a Tattoovertising site that...Yahoo Fires In-House Marketers, Hires OgilvyOgilvyOne took online creative duties for Yahoo, formerly handled by an in-house group that numbered fewer than 20....Ad Firm to Merge with SEO OutfitThe North Carolina-based company that owns WebSourced and KeywordRanking agreed to buy out MarketSmart, a 45-person advertising and...eMarketer: Rich Media to Surpass SearcheMarketer went out on a limb to predict that rich media advertising spending will surpass that of the...Radio Network to Create Web AlternativeFacing intense content scrutiny by an easily indignant federal regulator, radio broadcasting behemoth Clear Channel said it will...Holidays See 25 Percent Web Sales RisecomScore expects holiday quarter sales, excluding travel, to exceed $20 billion for the first time, which is in...SBC, Yahoo Extend Relationship, Eye TV's CharmsYahoo and SBC are to announce a re-upped partnership, spreading Yahoo's portal services, along with some extra planned...FCC Looks to Muzzle Non-Broadcast MediaThe Federal Communications Commission (FCC) is riding the line between cracking down on broadcast potty mouths and veering...Superpages Tries to Morph into Shopping ServiceVerizon's Superpages is adding shopping comparison site features, bidding services and product search elements to what used to...Hints of Web Media ConsolidationA Wired columnist speculates that the MarketWatch acquisition by Dow Jones indicates a oncoming media consolidation, further going...Google Launches New Engine for ScholarsGoogle's long awaited scholarly research search service started some hours ago, revealing a surprisingly powerful engine that inter-relates...Vast Majority fo Search Clicks from One- & Two-Word PhrasesiProspect reports that about two in five search engine clicks to its clients' sites originated from one-word search...Discount Stores and Web Tops for Holiday ShoppingAfter discount stores, the web is the most popular shopping place, according to Deloitte & Touche's new holiday...More than Third of Catalog Sales Going OnlineDoubleClick just released the first part of its holiday shopping report, showing that about 36 percent of this...Mainstream Net Group Bands Together to Fight Nutty Privacy LegislationMajor industry targeting players are allying together to help fight off over-zealous efforts to legally limit internet tracking....Unicast Reports Customer Optimism for 2005Online rich media firm Unicast said it informally polled customers, finding a great deal of optimism and plans...Ask Jeeves to Bow Desktop Search Next MonthAsk Jeeves appears to be readying its own entry into the desktop search market, probably to be launched...DMA May Be Making Amends on Spam IssueRebecca Lieb points out that the Direct Marketing Association's (DMA's) new leadership is changing the way it treats...Most Net Car Dealers Not Getting Fair Share of LeadsWhile internet leads are increasingly important to car dealers, most aren't winning their fair share of automaker-generated sales...With Search Unready, Microsoft Signs with Overture to 2006While Microsoft is busily trying to build its own search engine and the advertising infrastructure behind it, it...White House's Barney Withheld from Internet DistributionIn what is becoming an annual rite, the White House's holiday-themed playful digital video of the First Dog...Google Sets Growth Expectations LowerGoogle said that it expected sales growth to slow, saying that its performance in the third quarter is...Jesus, Immune to Anti-Spam Law, Offers Salvation in More and More SpamSome religious groups are taking advantage of the fact that non-commercial religious messages have been exempted from recent...10 of 11 Surveyed Shopping Online for HolidaysClaria's Feedback Research division reports that more than half of online shoppers started their holiday buying more than...'Skipped' DVR Ads May Have Better RecallCBS will reportedly release surprising digital video recorder (DVR) research that shows that while DVR users fast forward...AOL to Intro Two TV-Like ServicesAOL says it will introduce the equivalent of a TV channel on the web in the coming weeks....Google Opens Desktop Search to ProgrammersGoogle introduced a programming interface to its Google Deskbar, allowing developers to add functionality. Some examples given: adding...US: 1 in 53 Retail Dollars Spent on WebAccording to the Commerce Department, e-commerce sales rose to $17.6 billion for the quarter, up 21.5 percent over...Big E-Tailers Looking Off Web for New CustomerseBay's use of a glossy catalog-like direct mail piece illustrates the difficulty many large websites face in attracting...RSS Ads Already Targeted by Anti-Ad TechThey've barely showed up on the web, but already ads appearing in the syndicated RSS text feeds of...Kids 2-11 Fastest Growing Net SegmentIn the maturing realm of internet usage, the big growth seems to be in tikes, according to new...McDonald's Promotion Uses Online Gaming as Media, PrizesOnline game firm Wild Tangent re-engineered demonstration versions of its games to include McDonald's promotional messages in return...Study: 1 in 6 Jobs Owed to AdvertisingA Global Insight study touted by ad industry associations found that advertising will be responsible for 21 million...Google Sues Alleged Click FraudstersGoogle cracked down on alleged click fraudsters today, suing Texas-based Auction Experts for allegedly clicking on their own...Report: Falk Ad Server Infected Viewers with VirusPopular ad server system Falk AG reportedly infected some site visitors with an Internet Explorer-borne virus. The company...Copy Shop Spoofs Stock Photo SitesBlue Ant, a Chicago ad agency put up a promotional spoof site that pretends to be a "stock...U.K. Net Spend to Exceed $1 BillionA European research firm predicts 2005 will see 26 percent online marketing spending growth in the U.K. The...Blog Stats ReduxClickZ tries to get its arms around blogs, running through research showing that there are somewhere between four...RSS Ad Test Continues, No Negative ReviewsA review of the ongoing test of RSS ads placed in text syndication feeds through Overture and FeedBurner...BlueLithium Buys Belarusian Ad ServerAd network BlueLithium purchased Minsk-based ad serving firm AdRevolver for undisclosed terms. The Belarusian company had developed several...'Exclusive' Agency Relationship Not very ExclusiveNate Elliott scratched beneath the surface of the recently-announced deal between PointRoll and Texas agency GSD&M, trying to...Net Sales Up 33 PercentcomScore reports that online retail sales are meeting their high expectations, growing 33 percent in the week ending...CNN Hires Online Guy to Run NewsPaidContent reports that CNN hired an online guy to run its news division. The Feedroom CEO Jonathan Klein... |