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November 2004
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Tacoda Hires Privacy Officer, CFOTacoda announced it hired former Real Media co-founder Mark Pinney as CFO and chief privacy officer. Tacoda's CEO...Blog Monitoring Service Touted to PR GroupsBlogSquirrel launched to monitor block article traffic, measuring and linking posts to more than 100,000 blogs. Marketers can...Kotex Runs New Net CampaignKimberly-Clark is launching a new online campaign for its Kotex brand of tampons and pantiliners, running ads on...Microsoft Search Beta Out with Big Index, Custom FeaturesSearchEngineLowdown notes the new features of Microsoft's new version of its search beta, now available, that adds customization...Google Launches SEM Certification Program, TrainingGoogle bowed a program for search engine marketing professionals, countering Overture's Ambassador program that targeted interactive agencies. The...Google Doubles Pages in IndexGoogle just about doubled the pages in its index to 8 billion. Search engine marketers have been antsy...Network TV, the 'Undead' Medium, Grows ExplosivelyThird quarter spending on major TV networks rocketed upward by almost a third versus the same period last...Blog Revenues May Be in ToolsBusinessWeek rolls out the old Gold Rush metaphor of people getting rich not finding gold, but rather selling...Peapod Grows Baskets 45 Percent with MerchandizingGrocery retailer Peapod became a poster child for online ordering optimization by boosting order size by 45 percent...AOL Goes with Travel Aggregator for New ServiceAOL will announce today that it will invest in online travel comparison shopping service Kayak and will offer...Akamai in Creative ReviewAdWeek reports that Akamai is reviewing proposals from ad agencies seeking to take a $600,000 creative project to...Smaller Sites Look to I/Pro for Metrics LegitimacyPaidContent's Rafat Ali points to Wired's report on site traffic auditor I/Pro as a sign that help might...Net Travel Buys to Account for Third of WholeJupiter believes online travel sales will rocket to $91 billion in five years, up from 2004's estimated $54...Internet Retailer Launches Top 50 E-Tailer ListInternet Retailer announced its top 50 e-commerce sites, as measured by their contribution to the art and science...E-Tailers See Fraud Up, but Kept in CheckE-commerce firms expect to lose about $2.6 billion in fraudulent purchases this year, according to CyberSource, an increase...AAF Members a Tizzy about Tivo EffectsA poll by the American Advertising Federation (AAF) showed that 76 percent of the high level marketer trade...Microsoft Search Beta Outages Spun with BlogMicrosoft found its new beta launch of its search engine hammered by a combination of bugs and extremely...Chitika Seeks to Become Contextual Network of NetworksChitika launched a new contextual network, including at least some inventory from networks like FindWhat, Espotting and Search123....Bringing Epistemology to Search, a Knight Quests for Net UnderstandingZachary Rogers profiles the descent of a semantics academic into the depths of marketing startups, wending a path...Pfizer Finds Net Video Ads Work like TV, Re-Ups on BuyA video format pharmaceutical ad campaign by Pfizer running on MSN will be renewed into 2005, as the...Magna Study Shows Ad Skipping Behavior ChangingMedia buying outfit Magna released study results showing that digital video recorders (DVRs) like Tivo provide what Magna...Jupiter Offers Performance Guarantees on Tech SitesFollowing in the footsteps of Forbes, Jupiter is offering advertisers on some of its more technically oriented sites...PRWeb Adds BlogPRWeb added a blog feature to complement its press release distribution system, giving a nod to the increasing...Microsoft: We Didn't Copy Google's IndexMicrosoft responded to curious search engine marketers' theories that odd Microsoft bot behavior may indicate that Microsoft somehow...U.K.'s IAB to Lose its HeadThe Interactive Advertising Bureau's (IAB's) CEO in the U.K. will step down to concentrate on his own consulting...Domains Made Easer to HijackNew policies promulgated from the group that controls the global allocation of domain addresses may make it much...Yahoo's DomainKeys Starts TodayYahoo will finally start implementing its DomainKeys technology that allows participating email servers to verify whether or not...MarketWatch Sold for $1/2 BillionDow Jones offered to by financial site MarketWatch for $520 million, roughly $100 for each unique monthly site...Chevy Creates Sponsored Web Country ChannelChevrolet fired up its own long-form video effort on the web, providing a "channel" through Maven Networks' technology...Leo to Fire 25, Social Contract Now a Dead LetterThere was once a job security advantage in working for a major ad firm, the size somewhat insulating...Auto Lead Services Improve, IncreaseJ.D. Power and Associates reports that online lead generation services are throwing more and higher quality new and...Tacoda's AudienceMatch Network LaunchesTacoda finally launched its behaviorally-targeted ad network, providing wide reach initially through more than 60 sites for categories...IAB: Q3 Net Adspend at $2.4 BillionThe top 15 publicly traded web firms' reported ad revenues, when extrapolated across the entire web, indicate that...Holiday Sales to Peak Week of December 13Atlas published its fourth annual holiday shopping study, showing this year should be a record breaker, with the...American Demographics Sold, DisbandedPaidContent scooped the story that Primedia's American Demographics - perhaps the most common favorite magazine among marketing intellectuals...More and More Search Patents SurfacingSearchEngineWatch's Gary Price lists some of the most recent and interesting patents and pending patent applications in the...Jupiter Snaps Up Another Stock Image FirmJupiter continues its slide into the image reselling business, purchasing yet another stock photography web vendor, this one...He-Man Channels Have Half the Ads per Pod as Fem NetsA Media IQ study of television clutter showed that some networks - particularly those that tend to attract...Moms Suckers for Email MarketingMoms are turning out to be particularly vulnerable to email marketing. Lucid Marketing and BSM Media surveyed 139...IAB Reverses Impression Definition TruculenceOnly Nixon could have gone to China. Clinton was the president that finally had the opportunity to tackle...Lycos Flogs User Data Deals to Direct MarketersLycos Europe is selling its users' personal data of its members, where members give permission in exchange for...Online Content Hits $853MM for Q1, Q2The Online Publishers Association reports that Americans spent about $853 million for paid online content in the first...Google's Keyhole Offered on SiteIt didn't take long after Google announced it was acquiring Keyhole, the 3-D mapping company before it started...Microsoft Search Pics Leaked, App Seems AdvancedPre-release screenshots of Microsoft's desktop search made it to the web, much to the chagrin of Microsoft bloggers....MarketingSalaries.com Gives Dirt on Industry PayAquent and the American Marketing Association today published a MarketingSalaries.com site that uses a 10,000 sample survey to...Media Kitchen Wins Most Awards Relative to BillingsOmnicom's media arms took top honors in the gross count of media advertising awards, according to a compilation...Tivo to Display Ads During Fast ForwardingTivo will launch new advertising billboard spots next year, allowing advertisers to buy screen advertising for those moments...Yahoo Goes Upscale with Dating ServiceYahoo is attempting to stratify its dating service market by offering a premium service (with a 75 percent...E-Commerce in One of Best Growth Weeks for 2004Online retail spending had one of its best weeks of growth at the end of October, growing 43... |