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November 2004
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Yahoo Hires Breed Speculation on Content AmbitionsSearchEngineWatch called a CNET item on Google's long-term content strategy "speculation." The story indicated only a loose connection...Free 411 in Exchange for Texting PermissionLookSmart developed a joint venture with UpSnap to offer free mobile telephone directory assistance in exchange users allowing...BIGResearch Study Gets Skeptical ReceptionBIGResearch released its fall 2004 cross media study at an Advertising Research Foundation conference in New York today,...Marketer Survey Shows Net Ads to GrowThe American Advertising Federation published results from a survey that indicated advertisers are starting to treat online media...Firms Differ on Holiday E-Commerce Take, Agree on GrowthJupiter says the fourth quarter will see e-commerce revenues of about $21.5 billion. comScore pegs the figure at...Google Publishes Incomplete Ad GuidelinesGoogle finally published some of its guidelines as to what will get ads accepted or rejected. Verboten are...Americans Flock to Canada Immigration SiteThe Canadian government reported that Americans started hitting their immigration website intensely when President George Bush officially acknowledged...ValueClick & 24/7 Real Media Report EarningsValueClick did much better than even it expected, posting a $7.6 million profit for the third quarter, tripling...Sportsman's Guide Moving from Cataloger to E-TailerOutdoor discount firm Sportsman's Guide - traditionally a catalog retailer - says that its proportion of web sales...Atlas OnePoint Reportedly Catching Up on PaymentsAtlas OnePoint, the aQuantive division that was known as Go Toast back before it was purchased, seems to...Citysearch & Topix.net PartnerTopix.net and Citysearch are partnering to put Topix.net's localized news on Citysearch's 40 city guide sites and place...Complaining Couple, Sued by Company, Fights BackA Georgia couple that published a site to complain about an allegedly shoddy home repair product found themselves...FTC to Hold Email ID PanelThe Federal Trade Commission will hold an expert panel in Washington, D.C. this week to help ferret out...Yahoo Intros 'Precision Browsing,' Holiday CenterJust in time for the holidays, Yahoo melded together content search, product search and product comparison tools in...Travel Site Posts Profit GrowthHotel bookings helped push travel site Orbitz to increased profitability, reporting about $5 million of earnings versus last...Google Appears to Be Eyeing Television MediumGoogle co-founder Sergey Brin and other Google staff figured out a way to conduct on-the-fly searches to compliment...Feedburner, Overture May Team to Offer RSS AdsPaidContent reports that Overture and RSS measurement firm Feedburner are teaming up together to create easier ways to...Ad:TECH Kicks Off, BloggedThis fall's New York City Ad:TECH conference promises to be enormous, with more than 5,000 people signed up...O&M Forgot U.K. Domain Name, Probably Regrets ItReminiscent of the "...everyone knows, we’ve got your name, la la la; this is a donkey..." site that...AOL Zags to Ads after Subscription ZigAOL is again rearranging its senior management chairs, this time shifting back to an emphasis on online advertising....Business.com Wins $10MM VC FinancingBusiness-to-business search engine Business.com won a $10 million round of venture financing. The company said it would use...Researchers to Turn to Web More for DataA Ciao study found that seven out of eight European and American research firms said they expected to...New Search Sites Show High Hype-to-Use RatioHitwise reports that new search engines and meta search engines in the news may be getting much more...IRI, Tivo Team to Measure Ad EffectivenessInformation Resources Inc. (IRI) licensed digital video recorder firm Tivo's audience measurement data and plans to incorporate it...Online Sales BoomOnline retail sales continued their upward swing for the week ending October 24, according to comScore, rising 32...Non-Search Adspend to RiseeMarketer reports that online display advertising, including sponsorships, banner advertising and rich media placements, will rise by 10...Study: Search Engines Failing to Meet FTC Disclosure StandardsConsumers Union, the folks who publish Consumer Reports, tested out the disclosure policies of many major search engines...Click Cost Upped 14 Percent Over Last MonthFathom Online reports that the average click costs about 14 percent more than it did last month, rising...U.K. E-Commerce Pulling Down InflationInternet sales in the U.K. have grown quickly and are projected to reach about one third of consumer...High Proportion Visit Web CommunitiesTwo out of five Americans say they visit online community sites, according to an ACNielsen study for eBay....Pheedo Intros New RSS Ad ServerPheedo, a blog and content syndication firm launched a tool for publishers that will insert into their syndicated...Meeker to Microsoft's Search: Not by the Hairs of My Chinny Chin ChinMorgan Stanley analyst Mary Meeker told a conference that Microsoft's impending search engine release didn't pose much of...Time Inc Bullish on WebPaidContent reports that the folks over at Time Warner might actually be seeing the web as an opportunity...Gmail Churn Very High, New Users Relatively LowA Return Path employee's blog notes some interesting statistics about Google's lack of penetration with its much-talked-about Gmail...TypePad Blog to Offer Kanoodle Context AdsSix Apart, the company that makes blog software TypePad and MovableType, partnered with Kanoodle to let TypePad blog...Firm Offers Creative Testing on Site SegmentsTargeting and metrics firm Optimost launched an application allowing marketers to do creative and offer testing broken out...Microsoft Offers Search Preview AgainMicrosoft managed to generate additional attention for its upcoming search engine by again announcing it would offer a...Visa: Online Sales Jumping to Every Eleventh DollarVisa reported the first week of November saw online credit card sales jump by a third from last...New Star Wars 'Revenge of the Sith' Trailer Used by AOLAOL concluded a deal to broadcast a trailer for Star Wars: Revenge of the Sith on its online...Spam Trial Explained by ProsecutorVirginia prosecutor Russell McGuire explained the logic and strategy behind his successful conviction of a spammer to a...Amazon Launches Celebrity Video CampaignAmazon.com launched a series of movie shorts produced by major Hollywood talent to promote items available at the...DoubleClick: Ad Trends Slowing, MaturingDoubleClick published a flurry of statistics coming from its own ad serving figures, some of which it suggest...Society's Ills Blamed on Market SegmentationA doom-filled PBS documentary about marketing and our over-commercialized society begins to bring up an interesting point that...Ballmer's Math Not Adding Up; Predicts Microsoft Ad Growth Well Below Google'sMicrosoft chief Steve Ballmer told shareholders that the software giant would catch up to and surpass search leader...Many Firms, Many Plans, DoubleClick Bids to Cause Industry ConsolidationWhile a record 7,000 attendees roam the Ad:TECH trade show floor, stuffed together into a waxing tide of...Study: Net Constitutes 20 Percent of Brits' Media UseA study of Europeans showed that the British use the net for about 20 percent of their media...Mozilla Denies Google Browser PlansMozilla's head, Mitchel Baker, told eWeek that his outfit was not working - as occasionally rumored - on...Blog Suspects Microsoft Copying Parts of Google's IndexA couple of search engine marketers noticed that a Microsoft bot program has been exhibiting some odd behavior,...Apple to Boost its Own Desktop SearchApple is making more rumblings about its Spotlight desktop search feature, slated to come out in its next... |