SMS Events Now Getting Buzz 'Chat' Once Had

Mobile phone short message services are now garnering the buzz once seen in the early days of the internet, when celebrities and politicians sought publicity by holding online "chats," answering questions in the new, hot media form. Tony Blair last... continue reading »

Amazon Intros Cite Lists from Book Content

Amazon.com is increasingly offering information about books that it gleans by churning through the texts. It is now offering as part of some books' information displays lists of citations they contain referencing other books. The new meta search feature -... continue reading »

Revenue Science Adds First Ad Guy to Board

MediaPost reports that behavioral marketing firm Revenue Science brought on Rishad Tobaccowala to join its board of directors. To date, Revenue Science's board has been heavy on investors and very light on media people, who have been relegated to a... continue reading »

Google's Orkut Adopts News Blog Features

The San Francisco Chronicle figuratively cocked its head and pricked up its ears in a vain attempt to interpret what Google is up to with its Orkut social networking site. Google recently hired some journalists and photographers to start adding... continue reading »

Santa's List Studied for Demographic Insight

eMarketer looks at a few holiday shopping studies in an attempt to figure out what makes parents and kids, boys and girls tick when it comes to e-commerce. Not surprisingly, parents are more interested in giving education-oriented gifts than their... continue reading »

Study: 5 Out of 6 to Buy Online for Holidays

Nielsen, in a study done for eBay, reported that five out of six Americans will buy a holiday gift online, up ten percent from last year. Almost two out of five report that they will buy at least 20 percent... continue reading »

'Spyware' Label Abused, Losing Nasty Effect

Computer Associates' (CA's) PestPatrol released a study showing the top "spyware" applications, but the firm - whose business benefits from increased concern about virsuses and spyware - lumped applications like the Kazaa file sharing application in with nasty applications that... continue reading »

Ad Server Trojans Unlikely to Go Away

Gartner predicts more attacks on banner ad viewers, as virus and trojan writers discover the ease with which Microsoft Windows XP can be compromised through the "Bofra" method of infecting computers with unwanted, perhaps malicious, software. The analyst firm noted... continue reading »

MPG's Online Shop Swallows its Direct Shop

MediaPost reports that online media shop Media Contacts will swallow up its direct marketing sibling MPG Direct. The move comes after the winning of the Vonage account, an online and direct account that dwarfs MPG's other online and direct brands.... continue reading »

Analytics Study Finds Ways to Make Packages' Use More Efficient

Internet Retailer reports that a new Jupiter study on web analytics packages shows companies are figuring out that they can get the most efficient use out of the metrics packages by carefully balancing three variables: analytics staffing, the cost analytics... continue reading »

Mitsubishi, in Sales Trouble, Dumps Pro-Online Marketing Head

Mitsubishi, the carmaker that most enthusiastically embraced online marketing, saw its head of marketing resign. The stepping down of Ian Beavis comes just weeks after Mitsubishi lowered sales estimates by almost a third and just a day after the manufacturer... continue reading »

From Creators of Wikipedia: Wikinews

The makers of the Wikipedia launched a new communal content creation effort, this time geared at news content. Wikinews launched as a form of open-source journalism designed to publish newly reported information, rather than merely summarized and cited information from... continue reading »