Blue Ant, a Chicago ad agency put up a promotional spoof site that pretends to be a "stock copy" site, suggesting the silliness of the notion that marketers can shop around for ad concepts. Keying off of ubiquitous online stock...
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A European research firm predicts 2005 will see 26 percent online marketing spending growth in the U.K. The Opera Economic & Media Forecast 2005 pegs next year's internet adspend level at just over a billion dollars. Driving categories will be...
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ClickZ tries to get its arms around blogs, running through research showing that there are somewhere between four million and ten million of the personal web diaries online currently - mostly abandoned efforts - with about another 15,000 added each...
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A review of the ongoing test of RSS ads placed in text syndication feeds through Overture and FeedBurner reveals only that there has been no negative feedback from advertisers. Hopefully soon we will learn what sort of response rates and...
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Ad network BlueLithium purchased Minsk-based ad serving firm AdRevolver for undisclosed terms. The Belarusian company had developed several sophisticated tracking and targeting features for its server. AdRevolver staff were already in a move to London offices, and some will continue...
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Nate Elliott scratched beneath the surface of the recently-announced deal between PointRoll and Texas agency GSD&M, trying to figure out how the firm's earlier "exclusive" deal with Motif works with its new "preferred" relationship with PointRoll. It seems the agency's...
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comScore reports that online retail sales are meeting their high expectations, growing 33 percent in the week ending November 7 to $1.35 billion. This compares to general retail spending across all media that was down about 3.3 percent, according to...
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PaidContent reports that CNN hired an online guy to run its news division. The Feedroom CEO Jonathan Klein has been hired on as the new CNN president in charge of U.S. news. Bart Feder, general manager over at The Feedroom...
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Consumers will spend about the same amount on holiday shopping as last year, but more of it will be online, according to a DoubleClick study. Fifteen percent more people will use the net for shopping, rising to a total of...
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The Washington Post reports that Time Warner is close to a $750 million deal with the Securities and Exchange Commission (SEC) for alleged shady accounting dealings. The reported settlement payment is about half again as large as a half billion...
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CNET reports that Firefox is taking customers from Microsoft's Internet Explorer, helping contribute to a five percent share loss between May and last week, according to Dutch research company OneStat.com. The firm, which monitors browser usage among two million web...
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