Online rich media firm Unicast said it informally polled customers, finding a great deal of optimism and plans for increased spending in 2005. More than 70 percent of the respondents said they would increase online ad budgets. Online video provider...
continue reading »
Ask Jeeves appears to be readying its own entry into the desktop search market, probably to be launched in December. The product will apparently combine desktop file search results with listings also coming from Ask Jeeve's web search engine, much...
continue reading »
Rebecca Lieb points out that the Direct Marketing Association's (DMA's) new leadership is changing the way it treats email marketing, and perhaps by extension the way it is treating online marketer members. Many online marketers wrote off the DMA under...
continue reading »
While internet leads are increasingly important to car dealers, most aren't winning their fair share of automaker-generated sales prospects. According to a Jupiter survey, about two thirds of dealers see their website merely as a place for contact information and...
continue reading »
While Microsoft is busily trying to build its own search engine and the advertising infrastructure behind it, it re-signed with Yahoo's Overture division for an additional year, apparently fearing it wouldn't have its parts ready by the time the June...
continue reading »
In what is becoming an annual rite, the White House's holiday-themed playful digital video of the First Dog Barney Bush is also becoming a regular tiff between online news sites and the Bush Administration. The White House has released the...
continue reading »
Google said that it expected sales growth to slow, saying that its performance in the third quarter is simply too high to realistically expect to continue. Third quarter sales more than doubled to $806 million, up from $394 million the...
continue reading »
Some religious groups are taking advantage of the fact that non-commercial religious messages have been exempted from recent anti-spam legislation. Looking for a spiritual ROI, groups are sending fast increasing numbers of messages with titles like "Eternity is a really...
continue reading »
Claria's Feedback Research division reports that more than half of online shoppers started their holiday buying more than 30 days prior to Christmas. Almost a third say they plan to finish up their purchasing a week or two prior to...
continue reading »
CBS will reportedly release surprising digital video recorder (DVR) research that shows that while DVR users fast forward through commercials, the very act of paying attention to what they're forwarding through vastly increases ad recall. Ads that were "skipped" were...
continue reading »
