The North Carolina-based company that owns WebSourced and KeywordRanking agreed to buy out MarketSmart, a 45-person advertising and PR firm, also based in the South. The move shows an interesting combination - so far avoided by most mid-sized and large...
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eMarketer went out on a limb to predict that rich media advertising spending will surpass that of the search engine marketing juggernaut by the end of the decade. A new study put out by the research firm says that rich...
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Facing intense content scrutiny by an easily indignant federal regulator, radio broadcasting behemoth Clear Channel said it will start creating original web content that it will promote via its massive radio network. Perhaps contributing to the strategy is the fact...
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comScore expects holiday quarter sales, excluding travel, to exceed $20 billion for the first time, which is in keeping with the general increases seen for the rest of 2004. Top growth categories are proving to be jewelry, furniture & appliances,...
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Yahoo and SBC are to announce a re-upped partnership, spreading Yahoo's portal services, along with some extra planned technical services - such as digital video recording programming - as SBC aggressively expands its broadband penetration, particularly in the South. Yahoo...
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The Federal Communications Commission (FCC) is riding the line between cracking down on broadcast potty mouths and veering into unconstitutional limitations on free speech. The FCC's jurisdiction over broadcast media was borne of the federal government's right to dispense monopolies...
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Verizon's Superpages is adding shopping comparison site features, bidding services and product search elements to what used to be a site that focused almost exclusively on business directory information. Just in time for the holidays, the site is introducing a...
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A Wired columnist speculates that the MarketWatch acquisition by Dow Jones indicates a oncoming media consolidation, further going out on a limb to say that he thinks the action will concentrate on the blogosphere. He pegs Nick Denton and Jason...
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Google's long awaited scholarly research search service started some hours ago, revealing a surprisingly powerful engine that inter-relates academic research papers and texts using a great deal of meta information. Clicking on search results often puts the viewer into an...
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iProspect reports that about two in five search engine clicks to its clients' sites originated from one-word search phrases. One- and two-word phrases accounted for 88 percent of all clicks. The study results run counter to recent Dutch findings that...
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After discount stores, the web is the most popular shopping place, according to Deloitte & Touche's new holiday shopping survey. More than half - 53 percent - of respondents said that the internet was one of their favorite shopping destinations,...
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DoubleClick just released the first part of its holiday shopping report, showing that about 36 percent of this season's early catalog sales are occurring on the web. In the 2003 holiday season, only about 22 percent of orders were taken...
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Major industry targeting players are allying together to help fight off over-zealous efforts to legally limit internet tracking. Caught in the cross-fire of anti-spyware advocates and sleazy, black hat spyware outfits, companies like Dynamic Logic, Tacoda and Revenue Science are...
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