Tivo will launch new advertising billboard spots next year, allowing advertisers to buy screen advertising for those moments when the digital video recorder audience is fast forwarding through TV commercials. Viewers can click on these billboards to get more content,...
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Yahoo is attempting to stratify its dating service market by offering a premium service (with a 75 percent higher premium price) geared to more serious relationship seekers. The move seems an attempt to fend off eHarmony.com, a relatively recent upstart...
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Online retail spending had one of its best weeks of growth at the end of October, growing 43 percent to $1.3 billion for the week ending the October 31. The comScore figures also showed online travel growing 27 percent to...
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Austen agency GSD&M announced it will anoint PointRoll its preferred rich media vendor. One of the largest agencies in the South, the firm bills about $1.3 billion for clients such as Wal-Mart, Southwest Airlines, DreamWorks and Krispy Kreme. The announcement...
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While a bit long, BusinessWeek comprehensively covers the state of the online medium as a vehicle for marketing. The popular weekly determined that it has come into its own, is attracting a significant share of budgets and is largely the...
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Personals provider Spring Street fired half its staff in an effort to lower costs, taking its headcount down to a dozen. Among the cuts was CEO Louis Kanganis, who was removed by Spring Street's board of directors. PaidContent reports that...
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WebProNews spotlighted Effective Brand, a company that developed a generic toolbar creation tool, allowing companies to create their own Internet Explorer search toolbars, complete with their own firm's logo and pre-programmed search queries. At left is an example of one...
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A panel of video game advertising experts pronounced that the gaming industry needs advertising, especially as rising competitive pressures production costs force the industry to cast about for extra revenue streams. Marketers have been hard pressed to show what sort...
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Tivo put together a sponsorship between A&E and Kraft, focusing on Hollywood Home Movies. The sponsored movies will have limited ads - all Kraft - and Tivo will sport lengthy previews. Rounding out the promotion, print ads in People will...
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John Battelle breaks the developing story of the discovery of an in-the-wild test of Overture's project with Feedburner to support paid ad listings in RSS feeds. An example can be seen in this feed. While ads appearing in RSS feeds...
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Adrants reports yet another addition to the panoply of guerrilla advertising types, pointing to a Tattoovertising site that offers free branded tattoos to, um, fine upscale individuals. MarketingVOX offered a similar program to its audience [see picture] some weeks ago,...
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OgilvyOne took online creative duties for Yahoo, formerly handled by an in-house group that numbered fewer than 20. Yahoo will continue to handle its media internally, along with some consulting from OgilvyOne sibling mOne. Yahoo's traditional media will reportedly continue...
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