PaidContent scooped the story that Primedia's American Demographics - perhaps the most common favorite magazine among marketing intellectuals - will be sold to Crain for its mailing list and then disbanded. All employees were laid off a few hours ago....
continue reading »
SearchEngineWatch's Gary Price lists some of the most recent and interesting patents and pending patent applications in the search field. Among them are an Ask Jeeves number titled "Personalized search methods including combining index entries for categories of personal data"...
continue reading »
Jupiter continues its slide into the image reselling business, purchasing yet another stock photography web vendor, this one from Canada. Jupitermedia will purchase Hemera Technologies for roughly $7.3 million in cash. The company sells images by the disc or over...
continue reading »
A Media IQ study of television clutter showed that some networks - particularly those that tend to attract a higher ration of women - are running record numbers of commercials in each pod, with cable channel Lifetime just about to...
continue reading »
Moms are turning out to be particularly vulnerable to email marketing. Lucid Marketing and BSM Media surveyed 139 mothers, determining that two thirds check their email three to four times a day and that nine out of ten say they...
continue reading »
Only Nixon could have gone to China. Clinton was the president that finally had the opportunity to tackle welfare reform. And the Interactive Advertising Bureau is the only group that could promulgate a sane definition of the impression that could...
continue reading »
Lycos Europe is selling its users' personal data of its members, where members give permission in exchange for an offer. Direct marketers are being allowed to proposition registered Lycos users with an offer in exchange for personal information - already...
continue reading »
The Online Publishers Association reports that Americans spent about $853 million for paid online content in the first half of this year. About one in nine internet users paid for some sort of online content. Most popular was entertainment and...
continue reading »
It didn't take long after Google announced it was acquiring Keyhole, the 3-D mapping company before it started incorporating it into the mega search engine's site. Incorporated among its other "tools," such as Blogger and Google's toolbar, visitors can download...
continue reading »
Pre-release screenshots of Microsoft's desktop search made it to the web, much to the chagrin of Microsoft bloggers. Desktop search isn't entirely new - many operating systems, like Apple's Mac OS already have versions of it - but the combining...
continue reading »
Aquent and the American Marketing Association today published a MarketingSalaries.com site that uses a 10,000 sample survey to give marketers an idea as to what salaries are appropriate for marketers in various cities, industries and levels of experience. A...
continue reading »
Omnicom's media arms took top honors in the gross count of media advertising awards, according to a compilation by the Gunn Report for Media. But when compared with the size of the agencies, the order of media winners looked a...
continue reading »
