Following in the footsteps of Forbes, Jupiter is offering advertisers on some of its more technically oriented sites a series of optional guarantees. The media company said it will agree with advertisers who spend at least $5,000 on an appropriate...
continue reading »
PRWeb added a blog feature to complement its press release distribution system, giving a nod to the increasing influence blogs are having in public relations circles. Micro Persuasion reports....
continue reading »
Microsoft responded to curious search engine marketers' theories that odd Microsoft bot behavior may indicate that Microsoft somehow had acquired information from Google's index. Denying that Microsoft was copying parts of Google's own index, Microsoft stated that its bots respect...
continue reading »
The Interactive Advertising Bureau's (IAB's) CEO in the U.K. will step down to concentrate on his own consulting business. Danny Meadows-Klue said he hopes to relinquish the reigns by February. Meadows-Klue founded the British IAB four years ago. Since 1996,...
continue reading »
New policies promulgated from the group that controls the global allocation of domain addresses may make it much easier for companies to inadvertently lose their domains. Where last week domain transfers required a response from the current domain owner, the...
continue reading »
Yahoo will finally start implementing its DomainKeys technology that allows participating email servers to verify whether or not a message sender is really from the domain it claims. If adopted widely, it could help cut down on some spammers' efforts...
continue reading »
Dow Jones offered to by financial site MarketWatch for $520 million, roughly $100 for each unique monthly site visitor. The independent media company put itself up for sale a few weeks ago, reportedly attracting interest from The New York Times...
continue reading »
Chevrolet fired up its own long-form video effort on the web, providing a "channel" through Maven Networks' technology where broadband users can watch GM-branded content. The content seems a cross between an infomercial and a sponsored country music festival. New...
continue reading »
There was once a job security advantage in working for a major ad firm, the size somewhat insulating employees from the threat of lay-offs. That started to change in the 1980s, as massive agency consolidation and public ownership put new...
continue reading »
J.D. Power and Associates reports that online lead generation services are throwing more and higher quality new and used car leads to dealerships. In particular, services run by the auto manufacturers and ones that deal primarily in used cars showed...
continue reading »
Tacoda finally launched its behaviorally-targeted ad network, providing wide reach initially through more than 60 sites for categories of people exhibiting certain types of advertiser-desired behaviors. The AudienceMatch service reportedly avoids collecting any personally-identifiable information, which Tacoda CEO Dave Morgan...
continue reading »
The top 15 publicly traded web firms' reported ad revenues, when extrapolated across the entire web, indicate that advertisers spent about $2.4 billion on web ads in the third quarter, a huge rise in internet adspend over last year's $1.8...
continue reading »
Atlas published its fourth annual holiday shopping study, showing this year should be a record breaker, with the peak of purchases coming at about the end of the week of December 13. Some other findings:
- Mondays remain the busiest online...
continue reading »
