Grocery retailer Peapod became a poster child for online ordering optimization by boosting order size by 45 percent through changes in the site that include smarter merchandizing. The company also spent heavily to make its customer service more approachable and...
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AOL will announce today that it will invest in online travel comparison shopping service Kayak and will offer its inventory in a special shopping site to be launched in 2005. The deal is a blow to Travelocity, the current provider...
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AdWeek reports that Akamai is reviewing proposals from ad agencies seeking to take a $600,000 creative project to be done in the first half of 2005. The internet infrastructure brand has largely gone dark in the past couple of years...
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PaidContent's Rafat Ali points to Wired's report on site traffic auditor I/Pro as a sign that help might be on the way for small and mid-sized publishers whose traffic might not be large enough to appear on syndicated panel reports...
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Jupiter believes online travel sales will rocket to $91 billion in five years, up from 2004's estimated $54 billion. That's one out of three travel bookings in 2009, according to the research firm, but constitutes a relatively slow compound growth...
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Internet Retailer announced its top 50 e-commerce sites, as measured by their contribution to the art and science of maximizing commerce online. The trade publication broke the list into rough industry categories. It contains mostly usual suspects, although there are...
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E-commerce firms expect to lose about $2.6 billion in fraudulent purchases this year, according to CyberSource, an increase of $700 million dollars from 2003. That gross increase represents a zero growth in fraud as a percentage of sales, however, as...
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A poll by the American Advertising Federation (AAF) showed that 76 percent of the high level marketer trade group's members think that Tivo and other digital video recorders (DVRs) will make at least a significant impact on the industry's current...
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Microsoft found its new beta launch of its search engine hammered by a combination of bugs and extremely high traffic, joining the innumerable other web firms that have found their initial launches plagued by blackouts and service interruptions. All that...
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Chitika launched a new contextual network, including at least some inventory from networks like FindWhat, Espotting and Search123. The novelty is that instead of aggregating publishers, Chitika is trying to aggregate networks, becoming an aggregator of aggregators and applying contextual...
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Zachary Rogers profiles the descent of a semantics academic into the depths of marketing startups, wending a path from the hills of Wales to Cambridge, to a knighthood for his work on the English language, to wind up in the...
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A video format pharmaceutical ad campaign by Pfizer running on MSN will be renewed into 2005, as the drug giant learned through research with Millward Brown that the campaign was as effective as the same creative running on television. Not...
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Media buying outfit Magna released study results showing that digital video recorders (DVRs) like Tivo provide what Magna interprets as an increasing temptation over time to skip commercials. The study found that while about half of first-year users skip commercials,...
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