PaidContent reports that the folks over at Time Warner might actually be seeing the web as an opportunity for its print titles. Online-generated subscriptions are up, and ad revenues are tempting. Said one executive, the online audience has "gotten really...
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A Return Path employee's blog notes some interesting statistics about Google's lack of penetration with its much-talked-about Gmail free email service. Return Path offers a mail forwarding service that gives them a view of the amount and direction of free...
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Six Apart, the company that makes blog software TypePad and MovableType, partnered with Kanoodle to let TypePad blog authors offer contextual text link ads. Google, not surprisingly, lets is Blogger users sign up for AdSense to help generate blog revenues....
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Targeting and metrics firm Optimost launched an application allowing marketers to do creative and offer testing broken out by audience segments. Optimost breaks audiences up into groups based on keywords used, ads seen, origin and other metrics detectable through the...
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Microsoft managed to generate additional attention for its upcoming search engine by again announcing it would offer a pre-release version for viewing - the third time the company has done so since the summer. Reporters are getting views of it...
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Visa reported the first week of November saw online credit card sales jump by a third from last year's levels to almost $2 billion. That 33 percent rise compares with a 16 percent rise across all U.S. transactions, both online...
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AOL concluded a deal to broadcast a trailer for Star Wars: Revenge of the Sith on its online network. The deal with the studio covers the U.K., France and Germany as well as the U.S. Also available with be scene...
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Virginia prosecutor Russell McGuire explained the logic and strategy behind his successful conviction of a spammer to a lengthy jail sentence. The first-hand account of the trial is a fascinating story of how a state can meet the burdens...
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Amazon.com launched a series of movie shorts produced by major Hollywood talent to promote items available at the e-commerce site. The movies also link to other movies by the same directors and actors that are available for sale on the...
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DoubleClick published a flurry of statistics coming from its own ad serving figures, some of which it suggest that the online ad industry is maturing - or at least slowing down in some of its more volatile trends. Rich media...
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A doom-filled PBS documentary about marketing and our over-commercialized society begins to bring up an interesting point that has less to say perhaps about marketing and more about media consumption. The 90-minute piece naively looks at market segmenting and draws...
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Microsoft chief Steve Ballmer told shareholders that the software giant would catch up to and surpass search leader Google, but his estimates for ad revenue growth over the next five years open up questions as to whether or not he...
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While a record 7,000 attendees roam the Ad:TECH trade show floor, stuffed together into a waxing tide of slow-motion gawking, very little hard news broke this week - perhaps because the real news isn't ready for the press releases just...
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A study of Europeans showed that the British use the net for about 20 percent of their media consumption. TV and radio both beat it out at 36 percent and 27 percent respectively. Lots more statistics are available in the...
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Mozilla's head, Mitchel Baker, told eWeek that his outfit was not working - as occasionally rumored - on a Google browser. He did note that, as open source products, both the Firefox browser and the Gecko rendering engine were open...
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