ValueClick did much better than even it expected, posting a $7.6 million profit for the third quarter, tripling last year's figure. ValueClick's CEO attributed the results to the cross-selling the firm has been doing between its various online marketing units....
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Outdoor discount firm Sportsman's Guide - traditionally a catalog retailer - says that its proportion of web sales now exceeds 40 percent, up five points from last year's 36 percent figure. Sales were up 37 percent to $41.2 million for...
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Atlas OnePoint, the aQuantive division that was known as Go Toast back before it was purchased, seems to have resolved accounting issues that some bloggers say prevented OnePoint from sending payments to affiliates for months. Michael Wong, for instance, reports...
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Topix.net and Citysearch are partnering to put Topix.net's localized news on Citysearch's 40 city guide sites and place Citysearch's pay-per-performance ads across Topix.net's network of news sites. Citysearch has been using an inside sales force to push its inventory to...
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A Georgia couple that published a site to complain about an allegedly shoddy home repair product found themselves sued by the company that makes Spray on Siding. This sort of suit doesn't appear to be uncommon. Many times companies sue...
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The Federal Trade Commission will hold an expert panel in Washington, D.C. this week to help ferret out issues with domain-level email identity authentication. CheetahMail, a division of Experian, along with Constant Contact and the Direct Marketing Association have all...
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Just in time for the holidays, Yahoo melded together content search, product search and product comparison tools in a Holiday Gift Center. The site also debuts a new "precision browsing" feature that allows visitors to narrow down search items by...
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Hotel bookings helped push travel site Orbitz to increased profitability, reporting about $5 million of earnings versus last year's roughly $4 million. Travel sales growth has been more consistent than other e-commerce categories in 2004, most weeks showing about 30...
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Google co-founder Sergey Brin and other Google staff figured out a way to conduct on-the-fly searches to compliment TV content with relevant stuff on the web. The technology uses the closed caption text feeds to run searches. Their research found...
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PaidContent reports that Overture and RSS measurement firm Feedburner are teaming up together to create easier ways to include advertising in syndication feeds. Feedburner already offers innovative tracking mechanisms for publishers wishing to understand how many individuals view sites' content...
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This fall's New York City Ad:TECH conference promises to be enormous, with more than 5,000 people signed up to come, potentially bursting through levels not seen since the dot-com boom. Steve Hall reports on the eerily quiet preparations leading up...
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Reminiscent of the "...everyone knows, we’ve got your name, la la la; this is a donkey..." site that made Price Waterhouse Coopers look foolish two years ago, gigantic ad agency Ogilvy & Mather appears to have let its guard down,...
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