After European corporate financial scandals, E.U. firms are improving their websites and the disclosures they provide on them, according to a Swedish consulting firm conducting a study with The Financial Times. In particular, southern European countries, which have long been...
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Jupiter Research reportedly is using analyst blogs as a highly successful driver of business. Its analysts gin up an extra 50,000 pageviews a week with commentary, often building up trust with readers that chief of research David Schatsky says is...
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Netimperative got ranging comments when it asked experts about whether or not pay-per-call advertising might be the next new product success in the search engine marketing arena. The sales method charges advertisers only for when people use a search result...
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A Marketing study shows that business-to-business searchers act quite different from consumers. While Google enjoys the largest marketshare generally in search, at 36 percent, it absolutely dominates B-to-B searches, winning 83 percent. A majority of B-to-B searchers begin their queries...
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Overture is contemplating rolling out a different pricing model that would solve some of advertisers' biggest complaints; particularly that the costs of advertising on paid search vehicles is completely unpredictable. Yahoo's Overture division is reportedly testing out flat rate pricing,...
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MarketWatch's Frank Barnako baits bloggers - a fine pastime for those seeking instant traffic spikes - by pointing out that a very, very low percentage of the electorate bothered to check up on political blogs on election day. He taunts...
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eMarketer reports that holiday shoppers will spend almost $17 billion this year, up almost a third from last year. Crediting a combination of more sophisticated buyers and better executed websites, eMarketer's Jeffrey Grau predicts growth to $16.7 billion from 2003's...
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Consolidation struck the online yellow pages business hard and suddenly this morning. SBC and BellSouth created a joint venture that is acquiring YellowPages.com. A source privy to the negotiations told MarketingVOX that the price was close to just under $100...
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Jeremy Jaynes was sentenced to nine years in jail by a Virginia court for sending out too many unsolicited commercial messages and doing so with fake email addresses. His sister, Jessica DeGroot was found guilty as well, getting away with...
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Expanding on a study reported last week, the Kelsey Group said that while almost two thirds of small businesses see the internet as an advertising opportunity, only one in four made an online buy in the last year. MediaPost reports....
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The most loyal newspaper readers still find the web to be a better source of breaking news. They are starting to read newspapers more as a form of leisure, according to a new Yahoo study. More than two thirds of...
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