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October 2004
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BK Exploits Viral Chicken in Prize FightSeeking to capitalize on the popularity of its Subservient Chicken viral campaign, Burger King created a series of...YellowPages.com Chooses 24/7 for Behavioral AdsYellowPages.com, already a client of 24/7 Real Media for its ad serving product, signed on for the tech...Google Kicks Overture Out of AOL EuropeAOL Europe replaced Overture sponsored search listings with those from Google in a multi-year agreement. AOL's U.S. division...Finnegan Made Head of OMD DigitalOMD Digital promoted Sean Finnegan to U.S. director of the i-agency. The online buying veteran formerly ran the...Guesses Fly at Mysterious Google Bot ActivityWebProNews published a redux of the speculation growing around the fact that Google has continued to pelt most...Google's Desktop Search Causing Privacy AngstThe inevitable happened: stories are appearing about privacy angst around the new Google Desktop Search application. The application,...Net Travel Spending to Double by '07Online travel spending will double between now and 2007, according to a newly released study by eMarketer. A...Overture First to Extend Hand to AgenciesOverture is extending a hand to ad agencies - most of which have fallen far behind specialist search...Brunt of E-commerce Traffic on Few PagesWebsite optimization firm Omniture reports that, of the top 100 internet retailer sites, 56 percent of the traffic...Leaked Google Docs Show Growth AmbitionsLeaked Google documents appear to show Google has ambitious plans to grow both the number of advertising accounts...IAB Hires Two New VPsThe Interactive Advertising Bureau appointed two new vice presidents. Francesco Leboffe will become senior VP of events and...B-to-B Rags in Trouble, Internet Reportedly at FaultZenithOptimedia reports that business-to-business magazines face a severe revenue threat as business-focused marketers move their marketing spending to...MSN Runs Effort to Get TV Talent to Push Online CreativeMicrosoft's admirable effort to promote better online creative work broke this week with the airing (on free MSN...Bush Campaign Site Outage Possible Dirty Marketing TrickThe Bush-Cheney campaign and the Republican National Committee are both investigating what might have brought their websites down...Startup to Pay Email Users for Receiving SpamA startup company is offering free email that will soon let users get paid for receiving unsolicited marketing...Analytics Firm Opens Database as Common Marketing Info RepositoryOnline analytics firm WebSideStory will announce today that it is opening up its database so that marketing service...Adware Firm Gets into GamingAdware firm 180solutions announced it purchased Full Armor Studios, a game developer, in a move to increase its...CNET China Purchase Not Sitting Well with ProlesCNET's recent purchase of Chinese site ZOL didn't sit well with the proletariat. The workers are apparently unhappy...Yahoo Spreads Ad-Based Email Through ChinaDespite having said it had no ambitions to compete with Chinese domestic portals, Yahoo agreed to provide email...Affiliate Award Revoked Yet Again for Sleazy PracticesThe fastest way to disfavor on the LinkShare affiliate network seems to be to win their quarterly $15,000...Buy.com, eBay Show Revs Up 52 PercentBuy.com's revenues rose by more than half in the third quarter, with the company's president attributing the growth...U.K. Marketers Create New Search Trade GroupA few British search companies have broken away from the main industry trade group, SEMPO, and started their...Yahoo Buys Email Search Firm BloombaYahoo purchased Stata Labs, owner of the Bloomba email search software. The Bloomba application allows users to quickly...Yellow Pages Groups Hire Ratings FirmA group of yellow pages advertising companies and groups chose Knowledge Networks/SRI to develop a ratings system for...Review: 3rd Party Search Apps PromisingA popular review of desktop search technologies found Microsoft's built-in features not very useful, but found several third...Startup Melds Behavioral, Contextual TargetingStartup Adrelief combined aspects of contextual targeting and behavioral targeting to offer advertisers the ability to tailor ads...Market Watches Google Double: Profits, Sales, Market CapGoogle doubled both profits and revenues for its third quarter, its first reported as a public company. It...Mazda's Blog+Viral Campaign Falls FlatMazda's new blog-cum-viral marketing effort proved to be pretty lame, and its failures reveal one of the dynamics...Registrations, Subscriptions Threatened by Legal Password SharingPassword sharing is on the rise for access to registration-only or subscription-only web content. And, surprisingly to many...Spam Dogging Email Marketing BizDigital Impact reported that spam concerns continue to dog the email marketing industry, preventing adoption, lowering budget levels...Europeans Like New Media, Not Increasing BudgetsA Forrester study reports that, while they believe that new media is highly effective and improving rapidly, few...Study: Email Beats Pants Off of Other Media in Auto CategoryWhile a self-serving survey, a study did find that email marketing boosts auto dealer marketing return on investment...Ford Tries Out Addressable Targeting for TVFord is experimenting with an addressable TV campaign, divvying up television markets in New York and New Jersey...Net Study to Compete with IntelliquestIntelliQuest's venerable CIMS Study is getting some competition in the form of Mindwave Research's Technology Advertising Planner (TAP)....MSN Up on Ad SalesDeep in Microsoft's financial results reporting came a progress report for its MSN division, which reported 35 percent...DoubleClick Adds Inventory Manager ToolDoubleClick announced the release of a new inventory management tool for publishers that is designed to help produce...Yahoo Gives Up Competing against eBayYahoo announced plans to shutter its five-year-old online payment service PayDirect. In less than a month it will...Jaguar to Break Online Video CampaignJaguar today begins the serial release of five two-minute video episodes on the internet, each showing a bored...Google Gets Explicit about Adult Guidelines in GermanyGoogle announced that it will make adult-oriented messages on its AdWords advertising system verboten for Germans. The policy...Some Think Graphic Ads Portend Branding on GoogleA DM News piece points out the ongoing experiment Google has been conducting with graphic ads, and the...WSJ to Go Free, BrieflyStuck in a paid subscription ghetto, The Wall Street Journal hopes to increase exposure to the internet by...Google CEO: No Browser EffortWhile a Google board member previously chilled speculation of a Google browser development effort, a stake was driven...Gender Study: Men Insufferable on Net Search, Women DeliberateAccording to an MSN study on gender and search, four out of five men have searched for their...Firefox Aims for 10 Percent Browser ShareThe foundation behind the Firefox browser expects to gain about 10 percent browser marketshare by the end of...AOL Trade Effort Uses 'Exploding' BannerAOL is pushing online advertising in Europe, using an ad campaign with an "exploding banner." The creative involves...Yahoo's Toolbar to Piggyback on PDF ReaderAdobe and Yahoo agreed to distribute some of their software together, bundling Yahoo's search toolbar - an add-on...Existing Trade Laws Used to Shut Down Spyware FirmsA New Hampshire federal district court judge issues a retraining order against "spam king" Sanford Wallace and two...Week's Net Retail Growth at 37 PercentAfter a couple weeks of unusually high growth, online retail sales for the week ending October 10 showed...Eyeblaster Releases User Tracking Flash, 'Push Downs'Rich media vendor Eyeblaster released a new version of its Flash technology that can remember user states, allowing... |