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October 2004
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Abacus Enters FranceDoubleClick's consumer data division Abacus launched a division in Lille, France, seeking to gain as clients French catalog...JibJab Creator: We Just Wanted to Break into TV, MoviesIn an interview with CNET, JibJab co-creator Gregg Spiridellis talks about how the "This Land is Your Land"...Lycos 'Circles' Moves Portal to Social Network StructureLycos announced it is delivering on plans to move from portal to a "Lycos Circles" social network structure,...Coming: Game Previews for Potential SponsorsA U.K. firm plans to come out with a guide to upcoming video games for advertisers, affording them...FTC Declines DM News FOIA RequestThe Federal Trade Commission (FTC) proved cagey again when faced with a Freedom of Information Act request from...Click Fraud May Spawn Advertiser SuitsSearchEngineGuide points to a SearchEngineWatch comprehensive media review of the topic of click fraud, the practice of creating...AOL to Bow Desktop Search AgentAOL appears ready to launch its own desktop search application, one that will reportedly allow for searching not...Current VC Hype: Addressable TVApplying internet-like targeting to TV ads is becoming a more popular venture capital play. Cable vendors say they...Google Desktop LaunchedGoogle finally launched its secretive desktop search effort, formerly codenamed Puffin and now dubbed Google Desktop. It allows...Mamma.com Offers Site Search to PublishersMamma.com, a meta search engine firm, started offering to sites on its Mamma Media Solutions network an application...CNET Buys Two Chinese SitesCNET, along with reporting hefty quarterly revenues, announced it is in the process of acquiring two Chinese websites,...Google's Desktop Search Index a Personal Info RepositoryDanny Sullivan explores some of the privacy issues surrounding Google's launch yesterday of its desktop search tool. While...Spyware Cause: Lazy Online Ad BuyersUnderscore Marketing chief Tom Hespos wrote on his blog that advertisers can't avert their eyes and claim not...Overture Hones Search OfferingOverture announced yesterday that it launched honed versions of its targeting, budgeting and tracking features. It combined its...RSS Feeds Sprout AdsRSS feeds are sprouting ads, and readers don't seem to care. Several large site networks have introduced advertising...Wotbox Bucks Trend, Offers Paid InclusionBucking the trend to abandon paid inclusion, British search company Wotbox announced a new program that would guarantee...Pop-Ups Down, Not OutTwo months after Microsoft gave most new browsers a pop-up blocker, not a lot has changed. Both before...Study: Brits Say TV Tops Ad Effectiveness, Email NextAn IPT study in the U.K. showed that consumers there believe email to be the second most effective...Car Dealers Need Web Apps to Get Customer NodJupiter Research reports that car dealers increase the odds of customers coming back when they add to their...Viewers: Want TV on TV, not PCMichael Gartenberg, of Jupiter Research, reports that while only about a third of computer users report wanting to...PlanetOut IPO a SuccessPlanetOut's on-again-off-again initial public offering finally happened yesterday, the stock starting off in the low end of its...Evite Morphs into Social Network for SocializersEvite, the company that helped people plan parties, tweaked its offerings and combined them with other InterActiveCorp holdings...So Is It 'Puffin' or 'Fluffy Bunny'?SearchEnglineLowdown reported that the Google Desktop Search launched yesterday had been internally code named "Puffin." But flacks told...E-Commerce Growth Rocketing UpwardRipped out of the doldrums online retail has been experiencing in the middle of 2004, e-commerce spending for...Study: Cable Networks Stingy with 'A' SlotsA Media IQ study reports cable networks generally fail to provide fair rotations of commercials into the favorable...AOL Sinking Out of Top 3 Ad SitesAOL, once the advertising giant on the internet, has fallen out of the top three in terms of...Google Chooses DomainKeysGoogle's Gmail started putting DomainKeys signatures into its outgoing emails, joining up with Yahoo's proprietary system of sender...Amazon's Silly 'One-Click' Patent Survives Sillier Patent ChallengeAmazon successfully defended its silly "one-click" patent against an even sillier claim by IPXL Holdings LLC that a...Google Desktop Search Once 'Total Recall'Ripping apart the Google Desktop Search application, coders are discovering artifacts that may - or may not -...Microsoft Testing Own Social NetworkMicrosoft has been testing out its own social network experiment, positioned as a means to share digital media...Wireless Spam Ban Starts TodayToday the Federal Communications Commission's (FCC's) new rules against wireless spam go into effect, showing the most strict...FBI: Direct Marketers Can Help Fight Identity TheftAn FBI official spoke at a Direct Marketing Association (DMA) show, praising the DMA's Slam Spam effort, and...Telemarketing Beats Email in Response RatesA Direct Marketing Association (DMA) study showed that telemarketing led a list of a dozen different direct response...Click Inflation Hitting Longer Search PhrasesCommenting on a chart appearing on BatelleMedia, SearchEngineLowdown notes that advertisers are starting to place higher bids on...Study: We're All Email SlavesDoubleClick published a massive tracking study on email habits, showing that more and more people are becoming slaves...Aquent Mocks Creative 'Genius'Aquent, a creative services firm, this morning launched a spoof of its own advertising campaign, a series of...U.K. Study Finds Online Ad Budgets GrowingA British online advertising group published a quarterly study showing internet advertising to be growing in popularity faster...Yankee Predicts Massive Advergaming GrowthThe Yankee Group reports that advertisers are beginning to consider electronic games to be an important medium, especially...Buy.com Buys Promotional 'Social Network'Buy.com bought Metails.com, a combination social network and peer recommendation rewards program. The network lets users recommend products...ThirdScreen Intros Wireless Planning Tool, Ad NetworkThirdScreen, a property of W2 Group, launched a wireless ad network and planning tool for media buyers. The...Nielsen, Activision Partner in In-Game Ad TestNielsen, seeking to defend its media measurement dominance, partnered with game maker Activision to test out in-game advertising...Forrester: Holiday E-Commerce Growth to CoolWith e-commerce on its feet and running, many online retailers aren't planning the internet sales, promotions, free shipping...DoubleClick Offers Real-Time Commerce Email Publishing SystemDoubleClick launched a real-time email publishing system geared to send commerce-related emails triggered by customer interactions. The system...Click Fraud ReduxClick fraud joined the pantheon of spam and spyware as popular internet bogeymen, as The New York Times...E-Commerce Sees Late Growth SprintHot on the heels of a more than 50 percent boost, comScore announced that the week ending October...Do-Not-Call Registry May Have Turned DMA Study on its HeadThe Direct Marketing Association (DMA) study released yesterday shows radically different results from a similar study conducted the...AJinteractive Merges Ask Jeeves, ISH Brands for Ad SalesAsk Jeeves combined the sales operations of its flagship search brand with those of the recently acquired Internet...LookSmart Hires New CEOLookSmart hired David Hills as its new CEO, sending Interim CEO Damian Smith back to Australia. Hills comes...4 Behavioral Firms Put on ClickZ HotseatClickZ's Zachary Rogers interviews four heads of major behavioral targeting firms, trying to pin them down precisely on... |