|
|
|
Home »
Archives »
October 2004
« Previous Entries · · Next Entries »
Viral Marketing Association Launches ManifestoAfter a grueling debate in London between viral marketeer Justin Kirby and The British IAB's Danny Meadows-Klue, the...Google May Charge for Gmail ExtrasRecent changes on the Gmail interface indicate that elements of the service may in the future require paid...Study: Word-of-Mouth Hikes Site Visit Likelihood 50 PercentPeople exposed locally to the use of an online commerce site, or even discussions about it, are 50...E-Tailers Caught Unready for Early Holiday ShoppingFive out of six online retailers don't plan to field their holiday season promotions until November, well...New Snap Search Engine Offers Pay-Per-ActionOverture co-founder Bill Gross launched a new search engine, called Snap. Preceded by much speculation, encouraged by a...15 Percent of Retail Spend Influenced by Sites, Despite Offline PurchasesPeople conducting product research online bought almost $300 billion worth of goods due to their research findings, The...Search Engine Adds Separate Blog IndexSecond-tier search engine IceRocket added a blog searching feature that reads through the web diaries' syndicated text feeds...eMarketer: Q4 Net Sales to Grow ExplosivelyeMarketer stuck its neck out and predicted 28 percent growth in this quarter's online retail sales, excluding travel...Web Sales to Overtake Phone Orders for CatalogsDoubleClick's Abacus division released a study on catalogs showing that people are increasingly turning to the web to...Social Network Service: Bump Up Search Results PlacementSocial network ZeroDegrees is publishing versions of user profiles linked together in a way designed to provide search...Google Launches SMS ApplicationGoogle launched a Short Message Service SMS application allowing mobile phone users to get instant access to Google's...SEMPO Campaign Generates ComplaintsSearchEngineLowdown reports on the buzz around the new SEMPO campaign on search engine-related bulletin boards. The search engine...FTC Makes 'First' Case Against Spyware RabbleThe New York Times reports that the Federal Trade Commission (FTC) lodged the first case against a spyware...New AOL Browser Rumors SolidifiedPaidContent points to reports (and a screenshot) that AOL is testing its own browser, one that has many...JibJab Releases Newest: 'It's Good to Be in D.C.'JibJab, the production company that brought online political satire to the general public with its last presidential race...Wired: Web Traffic Measuring StinksThey may wear very, very serious facial expressions and talk about methodologies and data integrity, but the way...Agency Relationship Study Shows Improvement from LowsAn annual survey on agency-client relationships showed marketers giving ad agencies another C- this year, rating them a...Forecast: Global Net Spend to Continue RisingZenithOptimedia predicts that global online ad spending will continue to gain share against other media, growing from 3.5...Study Shows Likes, Dislikes for Online Video ChannelsMaven, a firm providing online video feeds for companies seeking to establish their own audiences for regular rich...Video Ads Not Viewed in FullNate Elliott points to Unicast research showing that while viewers are watching more of online video advertising (18...CNET: AOL to Use IE Code in New BrowserCNET added to the story reported last week by eWeek and PaidContent that AOL would release a new...U.K. Net Spending Up 76 PercentBritish online advertising is beginning to boom in a similar proportion to that of the U.S. In the...Search Proves Most Efficient Lead Gen MediumWhile the data is old (March 2003), search appears to be the most efficient lead generation vehicle....Kayak.com Bows Travel Price Site, Google Biz ModelSeeing existing travel sites as beholden to their sponsors, veterans of Expedia, Orbitz and Travelocity teamed together to...Connection Speed Critical in E-commerce GrowthcomScore chairman Gian Fulgoni said that broadband access has a large boosting effect on individuals' spending levels online,...DoubleClick Upgrades Ad ManagementDoubleClick updated its advertiser and publisher reporting interfaces, adding Spotlight reporting to its publishers' ad management system and...Hammond Appointed Quris VPEmail services company Quris hired Sally Hammond as vice president of Marketing and Sales. She previously worked for...Micropayments More Common, Big MarketA Peppercoin and Ipsos-Reid study showed that about one in six people surveyed said they had used credit...Fathom Starts Keyword Price IndexFathom Online started a Keyword Price Index, a measurement of click prices on search engines in a series...Online Dating Market Hotter, Less Profitable for BiggiesOnline dating companies had it too good. After experiencing many years of rapid growth, many new players are...Local Media to Make Do with National AdvertisersJupiter predicts that all the new and interesting local advertising opportunities popping up online will be largely used...Mass. AG Punts Anti-Spam CaseThe Massachusetts spam case against DC Enterprises - one of the many cases billed as a "first" Can-Spam...China Suffers Censorship SetbackChina's ongoing battle to control its citizens' internet usage is again slowing down its version of the web....Weather.com Moves into Adware to Head off WeatherBugWeather.com, one of the largest online media properties, increased the downloads of its adware weather checking application by...E-Tailers Expect Generous Holiday SeasonAlmost all online retailers expect more sales this holiday season relative to last year's. A full 98 percent...$20 Billion Microsoft Warchest Looms over Media BizPaidContent comments on reports that Microsoft plans to blow half its research and development budget over the next...Froogle U.K. Launched for RealFroogle has finally launched in the U.K. with a true British bent. The early version didn't have many...Yellow Pages Group Rebrands, to Launch CampaignThe overly complicated name of the Yellow Pages Integrated Media Association (YPIMA) has been shortened to the Yellow...Yahoo Reports Massive GrowthYahoo reported explosive growth for the recently ended quarter, posting a tripling of marketing services revenue (which includes...PayPal Redesign Causes Payment OutagesA site redesign goof led to the brief crippling of eBay's Paypal service. Monday and Tuesday saw slowdowns...Eyeblaster Hires Agency, Plans Rich Media PushRich media concern Eyeblaster hired ad agency Lean Mean Fighting Machine to create its own rich media campaign....Tivo Users Skipping Ads More than ThoughtA Media Planning Group study found that nine out of ten respondents said they usually or always skip...Lower Search Ads Produce Better Leads (Sometimes)Atlas DMT released a study showing that lower-ranked paid search placements on low-volume search phrases convert even better...More Spam in Can-Spam ComplianceA tracking study keeping tabs on unsolicited commercial email compliance with Can-Spam Act provisions showed that more spam...AMA Comes Up with 'Marketing' ConvolutionWhat is "an organizational function and a set of processes for creating, communicating and delivering value to customers...Reuters to Start Video News SiteReuters launched what it calls an interactive television platform on a website. Like several news organizations conducting redesigns,...Nielsen, Revenue Science Team to Behaviorally SegmentBehavioral targeting firm Revenue Science teamed with Nielsen/NetRatings to develop a matrix by which different sites' ad segments...eBay Taking Toll on Newspaper ClassifiedsA Classified Intelligence study shows that the effects of eBay and other auction sites are finally taking a...Russian Advertising Site Provides English EditionA Russian trade site on media and advertising launched an English language edition (www.media-online.ru), which keeps track of... |