Two ex-Microsofties - both of whom once led major software business units - divvied up all competitive business situations into five basic models, describing their advantages, vulnerabilities and a series of insights about each positioning strategy. John Zagula's and Richard...
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DoubleClick reported moderate revenue gains for 2004's third quarter, upping sales to $81 million from 2003's $74.8 million. Most units saw modest growth, a notable exception being the Ad Management unit, which saw a slight decline. While volume increased in...
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Lyris Technologies, an email service provider, announced it bought Piper Software, an application service provider of email deliverability services. Lyris hopes to cross-sell Piper products - like its QuickProofs tool that determines whether an email got blocked, delivered to an...
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Search queries for sex terms decreased from 20 percent of all web searches seven years ago to only five percent today. Of course, Europeans are still at it to the tune of about nine percent. It seems people are using...
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The Word of Mouth Marketing Association (WOMMA) named long-time industry figure Andy Sernovitz its new CEO. WOMMA and another budding trade organization, the Viral & Buzz Marketing Association (VBMA) both seek to encourage grass roots marketing, in part through establishing...
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A Froogle newsletter from Google touts a test of a new "Ad Automator," a complicated piece of server software that takes the automated product information feeds going to Froogle to create AdWords ads without human intervention. The application also automatically...
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RealPages.com, the online yellow pages for BellSouth, signed a deal with Google to flog its local keyword advertising. In an arrangement similar to others struck by yellow pages sales organizations with other online properties, Google online advertising will be sold...
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LookSmart, the search company still reeling from MSN's abandonment a year ago, surprised a pessimistic street, reporting a profit for the third quarter largely due to one-time events. Newly public WebSideStory reported another quarter of profitable growth, its revenues 40...
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A Kelsey Group survey showed that three quarters of people answering BizRate.com surveys report that they use local search. Of those, three quarters report that the local search information they get has improved over the last year. Interestingly, two thirds...
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The country's biggest internet service providers again volleyed an attack against individual spammers yesterday, filing seven Can-Spam lawsuits. AOL, Earthlink, Microsoft and Yahoo filed against a range of different types of alleged spammers in several different states. DM News reports....
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A new Jupiter study shows that most online shoppers aren't able to search sites the way they'd like to: by brand, price and style. Of sites reviewed, Drugstore.com, 1-800-Flowers.com and CompUsa.com made up the top three for product search, in...
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The bush campaign lost the race to register its campaign site's .org domain name, and the winner - Chickenhead Productions - has been running amock ever since, subtly parodying the Bush site and even publishing insider emails that mistakenly make...
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Adland's Åsk Wappling nicely summarizes reactionary PR flailings going on as the corporate communications industry attempts to digest the fact that they now have to treat bloggers and online discussions with some respect, lest they and their clients fall afoul...
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