In a research report perhaps a little overly focused on Yahoo, Morgan Stanley's Mary Meeker enthuses on site syndication and blogs. She's come to the conclusion that they both might be good vehicles for ads, and that this would tend...
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Website traffic auditor I/Pro announced that a dozen large media buying groups joined its Agencies for Interactive Audits program, including Mass Transit, Beyond Interactive and Universal McCann. I/Pro marketing VP David Barlin said that audits are one tool media buyers...
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Ask Jeeves reported about $11 million in profits, almost tripling last year's $3.8 million for the third quarter. The results come in line with the reports from several other large firms reliant on internet advertising. Revenues also almost tripled, coming...
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Yahoo released its own version of a mobile phone search sitelet just days after Google did so. Yahoo's is nicer in that it also provides local search, including maps. Drivers may have weaved between lanes before while talking on the...
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Yet another worker has been disciplined for blogging. Delta Airlines stewardess Ellen Simonetti found herself laid off after her Queen of the Sky blog showed a picture of her in uniform. The blog, a moderately fictionalized account of life in...
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After beating its chest about its nearly tripled profits for the third quarter, CBS MarketWatch is reportedly taking advantage of its momentum by hiring UBS to find a buyer for the financial web publisher. They reportedly are looking for $400...
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Almost half of online Americans have used the web to look up information related to the upcoming presidential election, according to a new Pew study. That's double last election cycle's figures. Interestingly, those going online for information tend to be...
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A tracking study shows that most media buyers in October saw their budgets staying at about their current levels, an improvement over perceptions from September. Last month, the MediaPost and Insight Express poll showed that 15 percent of buyers expected...
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Net ad network Burst released results from a campaign study showing that about a third of likely voters have actively clicked on a political ad of one sort or another. About three quarters of those clickers have then gone on...
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