IntelliQuest's venerable CIMS Study is getting some competition in the form of Mindwave Research's Technology Advertising Planner (TAP). The cross-media survey measures IT professionals' and consumers' media usage habits. Since the study uses one sample base for all media, it...
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Deep in Microsoft's financial results reporting came a progress report for its MSN division, which reported 35 percent gains in revenue to $77 million for the quarter, largely due to gains in advertising sales. Microsoft reported generally good results, having...
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DoubleClick announced the release of a new inventory management tool for publishers that is designed to help produce better forecasts for available media. The Inventory Manager - part of the Dart for Publishers (DFP) suite - includes both the amount...
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Yahoo announced plans to shutter its five-year-old online payment service PayDirect. In less than a month it will stop taking new customers and allowing payments outside its own system. Users will have until mid-February 2005 to take out their funds....
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Jaguar today begins the serial release of five two-minute video episodes on the internet, each showing a bored person fantasizing in Japanese animé form after having come into contact with Jaguar's X-Type cars. Jalopnik reports....
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Google announced that it will make adult-oriented messages on its AdWords advertising system verboten for Germans. The policy is surprising less for its eschewing of the lucrative adult business, and more for the fact that Google came out explicitly with...
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A DM News piece points out the ongoing experiment Google has been conducting with graphic ads, and the direct marketing trade magazine concludes that this may mean Google will use the placements to try to attract brand advertisers. But advertiser...
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Stuck in a paid subscription ghetto, The Wall Street Journal hopes to increase exposure to the internet by briefly opening up its content for free. November 8, the newspaper will remove its subscription requirements for five days. Recently the paper...
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While a Google board member previously chilled speculation of a Google browser development effort, a stake was driven into the heart of the rumors by CEO Eric Schmidt in an interview with the Financial Times. Leaving little wiggle room, he...
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According to an MSN study on gender and search, four out of five men have searched for their own name on a search engine, contrasting with the only one out of five women who have done so. Men, not showing...
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