A few British search companies have broken away from the main industry trade group, SEMPO, and started their own group in the U.K. The Search Marketing Association UK (SMA-UK) hopes to evangelize search marketing in Europe and provide European-centric lobbying...
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Yahoo purchased Stata Labs, owner of the Bloomba email search software. The Bloomba application allows users to quickly locate content from filed emails and attachments. Yahoo reportedly will shelve the Bloomba brand and start anew with its underlying technology. The...
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A group of yellow pages advertising companies and groups chose Knowledge Networks/SRI to develop a ratings system for yellow pages books. The system is scheduled to start collecting data in the first quarter of 2005 and begin reporting results in...
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A popular review of desktop search technologies found Microsoft's built-in features not very useful, but found several third party products to be promising. The AP reviewer liked Google's new entry into the market, but it particularly liked the subscription-based X1...
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Startup Adrelief combined aspects of contextual targeting and behavioral targeting to offer advertisers the ability to tailor ads to viewers based both on what content they're seeking currently and on past viewing behavior. An example cited included changing the creative...
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Google doubled both profits and revenues for its third quarter, its first reported as a public company. It reported earnings of $52 million and revenues of $806 million. Shares of the newly-public stock jumped up in after hours trading yesterday,...
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Mazda's new blog-cum-viral marketing effort proved to be pretty lame, and its failures reveal one of the dynamics limiting large advertisers in their exploitation of new forms of marketing. The campaign takes an old set of video "viral" ads that...
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Password sharing is on the rise for access to registration-only or subscription-only web content. And, surprisingly to many web publishers, there doesn't seem to be any legal mechanism to prevent people from distributing their own passwords to others. Stanford law...
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Digital Impact reported that spam concerns continue to dog the email marketing industry, preventing adoption, lowering budget levels and generally making their financial results suffer. The email service provider reported revenues that shrunk seven percent from last year's equivalent quarter,...
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A Forrester study reports that, while they believe that new media is highly effective and improving rapidly, few European business plan on increasing the proportion of their marketing budgets for that segment. Currently, direct marketers spend about half their budgets...
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While a self-serving survey, a study did find that email marketing boosts auto dealer marketing return on investment in several interesting ways. The 365 Marketing study showed that email marketing to local car customers garners about five times the response...
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Ford is experimenting with an addressable TV campaign, divvying up television markets in New York and New Jersey into segments to which it will display nine different pieces of creative. The messages differ largely based on geographic changes in income...
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