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October 22nd, 2004
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Yahoo Buys Email Search Firm BloombaYahoo purchased Stata Labs, owner of the Bloomba email search software. The Bloomba application allows users to quickly...Yellow Pages Groups Hire Ratings FirmA group of yellow pages advertising companies and groups chose Knowledge Networks/SRI to develop a ratings system for...Review: 3rd Party Search Apps PromisingA popular review of desktop search technologies found Microsoft's built-in features not very useful, but found several third...Startup Melds Behavioral, Contextual TargetingStartup Adrelief combined aspects of contextual targeting and behavioral targeting to offer advertisers the ability to tailor ads...Market Watches Google Double: Profits, Sales, Market CapGoogle doubled both profits and revenues for its third quarter, its first reported as a public company. It...Mazda's Blog+Viral Campaign Falls FlatMazda's new blog-cum-viral marketing effort proved to be pretty lame, and its failures reveal one of the dynamics...Registrations, Subscriptions Threatened by Legal Password SharingPassword sharing is on the rise for access to registration-only or subscription-only web content. And, surprisingly to many...Spam Dogging Email Marketing BizDigital Impact reported that spam concerns continue to dog the email marketing industry, preventing adoption, lowering budget levels...Europeans Like New Media, Not Increasing BudgetsA Forrester study reports that, while they believe that new media is highly effective and improving rapidly, few...Study: Email Beats Pants Off of Other Media in Auto CategoryWhile a self-serving survey, a study did find that email marketing boosts auto dealer marketing return on investment...Ford Tries Out Addressable Targeting for TVFord is experimenting with an addressable TV campaign, divvying up television markets in New York and New Jersey... |