The Interactive Advertising Bureau appointed two new vice presidents. Francesco Leboffe will become senior VP of events and professional development, and Edward Byrnes will fill the roll of VP of sales. Leboffe previously directed initiatives at the Center for Association...
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ZenithOptimedia reports that business-to-business magazines face a severe revenue threat as business-focused marketers move their marketing spending to websites, events and search engine marketing. BtoB Online reports....
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Microsoft's admirable effort to promote better online creative work broke this week with the airing (on free MSN media) of a new Sharp campaign for its Aquos television, produced by agency Weiden & Kennedy. MSN's Creative Connections program anointed some...
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The Bush-Cheney campaign and the Republican National Committee are both investigating what might have brought their websites down for about six hours on Tuesday. As neither site shares any infrastructure, a denial-of-service (DOS) attack may be the cause. Both sites...
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A startup company is offering free email that will soon let users get paid for receiving unsolicited marketing messages. Affini, founded by the William Chang who developed the Ultraseek search engine for Infoseek, will start with email applications and plans...
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Online analytics firm WebSideStory will announce today that it is opening up its database so that marketing service providers like email and affiliate networks and ad servers will be able to publish information into a common repository. Many marketers complained...
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Adware firm 180solutions announced it purchased Full Armor Studios, a game developer, in a move to increase its portfolio of consumer software services that attract audiences for its pop-up advertising. Viewers will be given free access to online games, under...
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CNET's recent purchase of Chinese site ZOL didn't sit well with the proletariat. The workers are apparently unhappy with the purchase, or at least how the $15 million purchase price is being distributed. PacificEpoch reports that some ZOL shareholders have...
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Despite having said it had no ambitions to compete with Chinese domestic portals, Yahoo agreed to provide email services to a dozen Chinese sites, opening up a very large market of users into its free, advertising-based membership. Yahoo's Chinese division...
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The fastest way to disfavor on the LinkShare affiliate network seems to be to win their quarterly $15,000 prize that goes to the most-improved affiliate advertiser. For the third time in a row, the original winner has been uncrowned after...
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Buy.com's revenues rose by more than half in the third quarter, with the company's president attributing the growth largely to aggressive online advertising. eBay also announced financial figures yesterday, coincidentally showing a 52 percent increase as well. eBay's profits rose...
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