ClickZ's Zachary Rogers interviews four heads of major behavioral targeting firms, trying to pin them down precisely on what they believe to be good versus bad data sharing practices. Tacoda, Revenue Science, DrivePM and AlmondNet executives all seem to agree...
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A search blog noted that while Ask Jeeves has taken pains to position its efforts as complementing those of Google, a major partner for many of the search firm's new holdings, its new sales materials show that it will place...
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Seeking to capitalize on the popularity of its Subservient Chicken viral campaign, Burger King created a series of videos of chicken besuited prize fighters, promoting a television event on DirecTV on November 5, when two new chicken characters will bout...
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YellowPages.com, already a client of 24/7 Real Media for its ad serving product, signed on for the tech firm's Insight ACT behavioral targeting technology. Insight ACT provides measurement and reporting on site behavior in real time, potentially allowing publishers to...
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AOL Europe replaced Overture sponsored search listings with those from Google in a multi-year agreement. AOL's U.S. division has worked with Google in this capacity for more than two years and has developed what seems like an increasingly close relationship...
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OMD Digital promoted Sean Finnegan to U.S. director of the i-agency. The online buying veteran formerly ran the shop's Midwest operations. OMD Digital serves clients such as Quaker, GE and Home Depot. Finnegan started out at the now-defunct IPG shop...
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WebProNews published a redux of the speculation growing around the fact that Google has continued to pelt most websites with its bots in what seems like an extremely thorough re-indexing of the web. Other theories range from a new formula...
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The inevitable happened: stories are appearing about privacy angst around the new Google Desktop Search application. The application, designed to collect and hold just about all personal information on a computer, can be readily abused by people who share computers....
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Online travel spending will double between now and 2007, according to a newly released study by eMarketer. A push to gain marketshare is slated to help the travel business move about $80 billion of revenues online in the next three...
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Overture is extending a hand to ad agencies - most of which have fallen far behind specialist search engine marketing firms - in hopes of garnering a greater share of the search market. While two thirds of marketers do their...
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Website optimization firm Omniture reports that, of the top 100 internet retailer sites, 56 percent of the traffic goes to fewer than 20 pages. With a few of those pages being the checkout process, there are very few opportunities e-tailers...
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Leaked Google documents appear to show Google has ambitious plans to grow both the number of advertising accounts and the average revenue derived from each. It predicts growth from 280,000 accounts in 2004 to 378,000 in 2005. As this growth...
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