Aquent, a creative services firm, this morning launched a spoof of its own advertising campaign, a series of video ad interviews with brilliant creatives. The send-up shows a self-perceived marketing genius describing how he was able to save an advertising...
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A British online advertising group published a quarterly study showing internet advertising to be growing in popularity faster than other media. Only one in 16 businesses surveyed reported a decline in online ad budgets, while those spending more than 10...
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The Yankee Group reports that advertisers are beginning to consider electronic games to be an important medium, especially for reaching elusive young men. The research firm predicts that U.S. companies will spend more than a quarter billion dollars on game...
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Buy.com bought Metails.com, a combination social network and peer recommendation rewards program. The network lets users recommend products to one another, and grants small commissions to people who successfully get their friends and colleagues to buy things. In a brief...
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ThirdScreen, a property of W2 Group, launched a wireless ad network and planning tool for media buyers. The products allow marketers to find wireless inventory that matches their target audiences. The company reports that spending on wireless has increased dramatically...
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Nielsen, seeking to defend its media measurement dominance, partnered with game maker Activision to test out in-game advertising measurement methods. The move comes after two independent firms have already announced advergaming ad networks, allowing for internet-like measurement of in-game ad...
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With e-commerce on its feet and running, many online retailers aren't planning the internet sales, promotions, free shipping and other share-driving events that helped the internet increase its proportion of holiday sales in years past. According to a new Forrester...
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DoubleClick launched a real-time email publishing system geared to send commerce-related emails triggered by customer interactions. The system can, for instance, send off emails including suggestions for related products, along with a thank you for a purchase. DoubleClick also published...
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Click fraud joined the pantheon of spam and spyware as popular internet bogeymen, as The New York Times published a derivative piece covering the topic generally. The piece mentioned the seminal Times of India piece that brought a great deal...
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Hot on the heels of a more than 50 percent boost, comScore announced that the week ending October 3 saw even bigger e-commerce increases, with revenues shooting up 61 percent. Internet sales hit $1.46 billion, in a week during which...
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The Direct Marketing Association (DMA) study released yesterday shows radically different results from a similar study conducted the year before, largely because the DMA's measurement of revenue coming from each telemarketing response rose inexplicably from just over six dollars to...
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Ask Jeeves combined the sales operations of its flagship search brand with those of the recently acquired Internet Search Holdings brands to create what it calls AJinteractive. Now MaxOnline, Excite, My Way, iWon and Ask Jeeves will be sold together...
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LookSmart hired David Hills as its new CEO, sending Interim CEO Damian Smith back to Australia. Hills comes from an online sales and internet technology background, having most recently run the media solutions group for 24/7 Real Media. Prior to...
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