A Russian trade site on media and advertising launched an English language edition (www.media-online.ru), which keeps track of major media developments globally, with a special emphasis on Russian companies. A quick perusal shows it to be well translated, often updated...
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E Factor, the San Diego-based interactive marketing agency opened up an East Coast office in Boston. Clients include Wells Fargo, Gateway, Borland Software and a division of GE. BtoB Online reports....
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DoubleClick's consumer data division Abacus launched a division in Lille, France, seeking to gain as clients French catalog and direct marketers. The move is most notable for its boldness in directly facing Europe's extreme privacy laws in the very market...
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In an interview with CNET, JibJab co-creator Gregg Spiridellis talks about how the "This Land is Your Land" and "DC" animations were inspired and developed. It turns out that the endeavors have largely been a cheap means to get the...
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Lycos announced it is delivering on plans to move from portal to a "Lycos Circles" social network structure, providing blogging, networking, and publishing tools to members so that they can better stay connected to one another. They plan to run...
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A U.K. firm plans to come out with a guide to upcoming video games for advertisers, affording them the opportunity to pick out which titles they might want to sponsor. Cocojambo plans to release the guide to subscribers on December...
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The Federal Trade Commission (FTC) proved cagey again when faced with a Freedom of Information Act request from DM News requesting information about the parties accessing the no-call registry. The FTC has previously avoided a similar one from the American...
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SearchEngineGuide points to a SearchEngineWatch comprehensive media review of the topic of click fraud, the practice of creating meaningless clicks in order to bilk advertisers out of PPC fees. Everyone knows it is becoming more prevalent - one study even...
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AOL appears ready to launch its own desktop search application, one that will reportedly allow for searching not only on the web, but also through a users own Microsoft Office documents, as well as other formats, such as PDF and...
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Applying internet-like targeting to TV ads is becoming a more popular venture capital play. Cable vendors say they will provide addressable advertising sometime between 2006 and 2008. In one example, Grey Ventures hopes to capture "a little of that" $50...
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Google finally launched its secretive desktop search effort, formerly codenamed Puffin and now dubbed Google Desktop. It allows searching through documents such as Microsoft Office files and other hard drive files, sorting them in the same interface, with most of...
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